Gmail, Google's new email service, has come under considerable scrutiny since the company announced its intention to enter the email market in late March. Because of its controversial ad model, Gmail has drawn the ire of consumer activists, privacy advocates, and even federal regulators nationwide. ...Read the whole story
The Interactive Advertising Bureau is a guiding force behind the online ad industry. People from all walks of industry life come together under its auspices to set standards, develop research and spread knowledge. Today, In the Trenches focuses on the guiding force behind the IAB's myriad projects, Director of Industry Initiatives, Adam Gelles. ...Read the whole story
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