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Online Advertising Poised For Double-Digit Growth Over Next Five Years
Internet advertising will continue its torrid pace over the next five years, more than doubling its market share to a projected $11.4 billion in 2008, according to a new report by PricewaterhouseCoopers LLP. ...Read the whole story
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Acquisition Action Reflects Online Ad Industry's Survival Instincts
Buying Binge: The interactive advertising industry is seeing a mini-buying spree, reflecting the strong outlook for online advertising and marketing services. Will it continue, and is it different than the late '90s boom? ...Read the whole story
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Return Path Acquires NetCreations
Email marketing provider Return Path scooped up NetCreations on Tuesday--the same day Agency.com announced that it bought online agency Exile on Seventh, San Francisco, during a week of robust M&A activity. ...Read the whole story
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Kelsey Group Report: Will Local Match Shake Up Local Search?
A new Kelsey Group Report on Overture's "Local Match" indicates that providers will have a challenging time luring small businesses to local search services, and that major marketing and outreach are needed. ...Read the whole story
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