• iProspect Announces Patent In Response To Overture Product Launch by Ross Fadner

    In direct response to Overture's official launch of its Search Optimizer tool, search marketing firm iProspect Tuesday announced that it has filed for a patent for its pay-per-click advertising bidding agent iSEBA (iProspect Search Engine Bidding Agent). The company filed for a patent on July 22, 2004, and claimed that its product is the "only global optimization, or 'portfolio based'" keyword bidding tool that actively manages campaigns on both Google's and Overture's pay-per-click programs. ...Read the whole story

  • DoubleClick Server Attack Halts Ads by Kate Kaye

    The Web seemed a bit less cluttered Tuesday when Web ad serving behemoth DoubleClick's system was down for the bulk of the East Coast work day. In a statement made by a DoubleClick spokesperson and relayed to the company's ad serving clients, the firm blamed its inability to serve Web ads on a "Denial of Service" attack from outside sources. ...Read the whole story

  • On Heels of Mixed Court Hearing, Acacia Builds Streaming Patent Licensees by Kate Kaye

    Since February, streaming media mavens have awaited with bated breath the outcome of a patent suit filed in the California District Court by members of the pornography industry against Acacia Technologies Group. A mixed ruling July 12 provided Acacia foes with fodder for further prognostication on the final outcome. It also preceded decisions by nine additional firms to bite the bullet and sign licensing agreements with the patent development, acquisition and licensing company. And now, Acacia is set to pursue licensing agreements with WiFi distributors and outlets under a newly acquired patent. ...Read the whole story

  • Online Ad Spending Poised to Surpass Magazines, Yellow Pages by Ross Fadner

    New Jupiter Research numbers say that the total advertising spend online will match that of print magazines by 2007, and then surpass it in 2008. ...Read the whole story

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