• MSN To Pitch Motif by Ross Fadner

    Thirteen months after its official launch, a major portal -- MSN -- has signed on to use DART Motif, DoubleClick's rich media advertising product. According to the MSN Web site, Motif has been added to the list of available third-party, rich media advertising products. The move means MSN's advertisers will be able to choose from in-page, expandable banners, and floating flash ad formats. ...Read the whole story

  • Friendster Names Charlie Barrett VP-Sales by Tobi Elkin

    Friendster, the online social networking community, named Charlie Barrett to the newly created position of vice president-sales. Barrett, who comes to Friendster from America Online, aims to strike ad deals with Hollywood studios, auto, and consumer packaged goods marketers. ...Read the whole story

  • With Search Market Flattening, B-to-B Players Go Vertical by Ross Fadner

    Nielsen//NetRatings last month sent the burgeoning search advertising marketplace into a tizzy with a report suggesting that demand is outpacing supply in the search market, and that future growth will be contingent upon innovation in localization, personalization and specialization from search providers. But one category of search, so-called "vertical search," is growing fast. ...Read the whole story

  • Mobile Media Market Surges, Interactive Features Become Prevalent by Ross Fadner

    New data from Enpocket's quarterly mobile marketing report, Mobile Media Monitor, shows that mobile phone ownership and usage continues to increase rapidly. The study's findings reveal that 128 million US adults now use a mobile phone, and usage of different interactive mobile features like ringtones, games, and text messaging continues to surge. ...Read the whole story

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