One day after ad-serving giant DoubleClick formally announced it was exploring strategic options--including selling all or part of its properties--FindWhat.com, a global pay-per-click ad-serving … Read the whole story
DoubleClick's announcement Sunday night that it hired Lazard Freres & Co. to "explore strategic options," coming just days after another disappointing revenue forecast, signaled … Read the whole story
Web users are spending more of their online time on news and entertainment sites and less time shopping, sending e-mails, and performing searches, according … Read the whole story
A new white paper released Monday concludes that traditional "push" marketing tactics won't work on cell phones and other mobile devices. Instead, said the … Read the whole story