While the growth of broadband and availability of streaming video has made it possible to view the Internet as akin to television--even to the … Read the whole story
While search marketing is responsible for much of the resurgence of online advertising, politicians have been relatively slow to purchase sponsored search links. But … Read the whole story
Females now constitute 51.6 percent of the U.S. online population--up from 35 percent in 1997, according to an eMarketer report released Thursday. The report, … Read the whole story
The home shopping retailer QVC had the highest conversion rate--16.3 percent--in February of 117 online retailers monitored by Nielsen//NetRatings, according to a report released … Read the whole story