• Ad Industry Executives Join Forces To Preserve Cookies by Gavin O'Malley

    Two online ad industry executives Monday announced a new initiative designed to advocate to preserve cookies and other digital media measurement mechanisms. Dubbed Safecount.org, the coalition hopes to offer a forum where advertisers and consumers can agree on safe yet accurate measurement tools. ...Read the whole story

  • Insight Express: Most Consumers Misunderstand Cookies by Wendy Davis

    More than three-quarters of online users say they know what cookies are, but only three out of 10 can accurately define cookies, according to a recent study by Insight Express. The full report, to be presented today at Ad:Tech, was based on an April online survey of 800 Internet users and in-depth interviews with 300 participants. ...Read the whole story

  • Yellow Pages Association: IYP Users Likely To Become Buyers by Wendy Davis

    More consumers searching for local services or merchants turn to search engines than Internet Yellow Pages, but those who use an online Yellow Pages are more likely to convert to buyers, at least in five categories--the automotive industry, financial services, drugstores, home and garden, and restaurants--according to a report by the Yellow Pages Association and comScore, expected to be unveiled today. ...Read the whole story

  • I/PRO, MRI To Profile Mid-Tier Sites by Shankar Gupta

    Internet audience auditing firm I/PRO announced yesterday at Ad:Tech a partnership with Mediamark Research, Inc., to study the audiences of mid-tier sites that may have been overlooked by media buyers with their eyes on the top 50 Web sites. ...Read the whole story

  • Hitwise: Consumers Deluge Dove.com After "Apprentice" Plug by Wendy Davis

    Contestants on the fourth episode of the current "Apprentice" failed their assignments to create an ad for Unilever's Dove Body Wash, but the show still managed to spark a weekly 1,512 percent increase in traffic to the Web site www.dove.com, according to a report released Monday by research company Hitwise. ...Read the whole story

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