Two online ad industry executives Monday announced a new initiative designed to advocate to preserve cookies and other digital media measurement mechanisms. Dubbed Safecount.org, … Read the whole story
More than three-quarters of online users say they know what cookies are, but only three out of 10 can accurately define cookies, according to … Read the whole story
More consumers searching for local services or merchants turn to search engines than Internet Yellow Pages, but those who use an online Yellow Pages … Read the whole story
Internet audience auditing firm I/PRO announced yesterday at Ad:Tech a partnership with Mediamark Research, Inc., to study the audiences of mid-tier sites that may … Read the whole story
Contestants on the fourth episode of the current "Apprentice" failed their assignments to create an ad for Unilever's Dove Body Wash, but the show … Read the whole story