-
Focus Features Promotes 'Wolf' With IM Game
Universal Pictures' Focus Features quietly started promoting its upcoming movie "Cry Wolf" via an online game played on America Online's instant messaging service. The initiative appears to be part of a broader movie industry strategy of eschewing TV and newspaper advertising in favor of online marketing. ...Read the whole story
-
Internet Companies Take Aim At Phishers
Microsoft's new browser will have a feature that can warn users when they land on "phishing" sites. The company also was instrumental in helping federal authorities arrest an alleged scam ringleader last week. ...Read the whole story
-
Online Brokerage Firm Taps Accipiter
The online brokerage firm ShareBuilder has tapped Accipiter for its ad management program. ...Read the whole story
-
IDG Launches Ad-Supported Wiki For Gamers
IDG Entertainment's Gamerhelp.com has launched an ad-supported wiki application for online gamers who want to offer their advice and strategy on a variety of pursuits. ...Read the whole story
Recent Most Read Stories
- FTC's Ohlhausen Questions Privacy Recommendations
- Twitter Brings Lead Generation To Tweets
- Showrooming Overhyped, Mobile Key To Shopping Purchases
- More Consumers Turn To Mobile To Research, Book Travel
- DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
- Google Releases Self-Serve Display Benchmark Tool
- Marketers Should Tailor Specific Pitches To Tablet, Smartphone
- Good TV Content Trumps All, Trad TV Or Streaming
- Network Advertising Initiative Proposes New Mobile Privacy Rules
- Tablets Gain Popularity With Shoppers
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
