• P&G Prunes Interactive Agency Roster by Gavin O'Malley

    Longtime ad agency partner Grey Interactive has fallen out of favor with consumer packaged goods behemoth Procter & Gamble Co. The company is also phasing out relationships with WhittmanHart Interactive and Omnicom Group's Targetbase, due to differences in culture and performance expectations. ...Read the whole story

  • Google Print Plan Advances by Shankar Gupta

    Google's program to sell print ads in consumer magazines moved forward Thursday, when the search giant closed the bidding in an auction for inventory in 26 magazines. Publishers of Ellegirl, Motor Trend, and PC World, among others, will learn early next week which marketers won print ads. ...Read the whole story

  • NBCOlympics.com Skates To Success by Kristin Sidorak

    NBC's Olympics site soared to become the 116th most popular destination on the Web last week, just 10 spots behind the NYTimes.com, according to research firm Hitwise. ...Read the whole story

  • About Bows Health Video by Gavin O'Malley

    Continuing to expand its original video offerings, About.com added various ad-supported videos to its Health Channel on Wednesday. The query site, owned by The New York Times Company, branched into gadgets and electronics video earlier this month. ...Read the whole story

  • San Francisco Mulls Two-Tiered WiFi by Wendy Davis

    EarthLink and Google this week joined forces to bid to provide free wireless broadband in San Francisco. The companies propose a layered system that offers lower-speed WiFi, of up to 300 kilobits per second, for free, and a faster service, one megabit per second, for around $20 a month. ...Read the whole story

  • Why Ad Networks Make the Most Sense by Ari Bluman

    Last week, MediaPost's Online Publishing Insider column illuminated some reasons why publishers should forego the use of ad networks. But there are a multitude of ... ...More

Follow MediaPost