Friday, February 24, 2006
  • P&G Prunes Interactive Agency Roster

    Longtime ad agency partner Grey Interactive has fallen out of favor with consumer packaged goods behemoth Procter & Gamble Co. The company is also phasing out relationships with WhittmanHart Interactive and Omnicom Group's Targetbase, due to differences in culture and performance expectations. ...Read the whole story

  • Google Print Plan Advances

    Google's program to sell print ads in consumer magazines moved forward Thursday, when the search giant closed the bidding in an auction for inventory in 26 magazines. Publishers of Ellegirl, Motor Trend, and PC World, among others, will learn early next week which marketers won print ads. ...Read the whole story

  • Skates To Success

    NBC's Olympics site soared to become the 116th most popular destination on the Web last week, just 10 spots behind the, according to research firm Hitwise. ...Read the whole story

  • About Bows Health Video

    Continuing to expand its original video offerings, added various ad-supported videos to its Health Channel on Wednesday. The query site, owned by The New York Times Company, branched into gadgets and electronics video earlier this month. ...Read the whole story

  • San Francisco Mulls Two-Tiered WiFi

    EarthLink and Google this week joined forces to bid to provide free wireless broadband in San Francisco. The companies propose a layered system that offers lower-speed WiFi, of up to 300 kilobits per second, for free, and a faster service, one megabit per second, for around $20 a month. ...Read the whole story

Why Ad Networks Make the Most Sense

Last week, MediaPost's Online Publishing Insider column illuminated some reasons why publishers should forego the use of ad networks. But there are a multitude of reasons why publishers have been leveraging--and should continue to leverage--online ad ...More

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