• MySpace Exec: Teen Users Promote Brands by Tobi Elkin

    LOS ANGELES--Marketers need to become cultural anthropologists if they want to connect with people on MySpace.com, Shawn Gold, senior vice president of marketing and content for MySpace.com, told the audience during a keynote address Tuesday at the OMMA Hollywood Conference & Expo in Los Angeles. ...Read the whole story

  • Deutsch's Hirshberg: Consumers Welcome Ads by Wendy Davis

    LOS ANGELES--Technological advances might have made it easy for consumers to skip ads these days, but that doesn't mean that they will. That's according to Eric Hirshberg, president and chief creative officer at Deutsch LA, who spoke about online advertising Tuesday at the OMMA Hollywood Conference & Expo. ...Read the whole story

  • Execs Mull Pitfalls Of Corporate Blogs by Wendy Davis

    LOS ANGELES--Among the hurdles faced by corporations that want to blog, some of the most formidable come from their internal legal departments, said panelists at the OMMA Hollywood Conference & Expo Tuesday. ...Read the whole story

  • Dave.TV Taps Beyond Media For Streaming Technology by Gavin O'Malley

    Dave.TV and Beyond Media, two emergent digital distribution networks, are set to mark the beginning of their content and technology sharing partnership tonight with the premiere of actor/director Adrian Grenier's short film, "Euthanasia." ...Read the whole story

  • SuperPages Adds Google to Network by Shankar Gupta

    Verizon's online Yellow Pages directory, SuperPages.com, has forged a deal to use its advertisers' excess budgets to purchase keyword ads on Google AdWords, and add the search engine's main page to its list of external distribution partners. ...Read the whole story

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