• Email Pros Call For Restraint, Greater Coordination by Erik Sass

    SCOTTSDALE, AZ - Email marketers who don't want to alienate their audience must have tight control over their organizations and carefully coordinate all the different kinds of email contact they make with customers to avoid pestering or overwhelming them, according to a panel of leading execs who discussed the subject on the second day of MediaPost's "Email Insider Summit" here. ...Read the whole story

  • Barkley Evergreen Combines Online, Traditional Media Groups by Amy Corr

    Kansas City-based Barkley Evergreen & Partners, a full-service shop that handles marketers such as Paramount Parks and Sonic Drive-Ins, has restructured its media operations, integrating its online buyers into its TV and radio department. The move is a recognition that the electronic media are coming together not just on the East and West coasts, but in the heartland, as well, says Jim Elms, senior vice president, director of media services at the Midwest shop. ...Read the whole story

  • Email Guru Pushes Data, Warns Against Paralysis by Erik Sass

    SCOTTSDALE, AZ - Many email marketers are neglecting their medium's most useful capabilities, making it more of an art than the sophisticated science it should be, a top interactive agency executive warned email marketing executives gathered here on Tuesday. ...Read the whole story

  • AdSense Upgrade Could Speed Growth Of Online Video Ads by Shankar Gupta

    The option for advertisers to show video ads on Google's AdSense content network--which the search giant quietly announced late Monday night on the Inside AdSense blog--could encourage the growth of online video advertising by creating new channels of distribution, as well as allowing smaller-budget ad buyers to get into the video game. ...Read the whole story

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