Wednesday, May 24, 2006
  • Email Pros Call For Restraint, Greater Coordination

    SCOTTSDALE, AZ - Email marketers who don't want to alienate their audience must have tight control over their organizations and carefully coordinate all the different kinds of email contact they make with customers to avoid pestering or overwhelming them, according to a panel of leading execs who discussed the subject on the second day of MediaPost's "Email Insider Summit" here. ...Read the whole story

  • Barkley Evergreen Combines Online, Traditional Media Groups

    Kansas City-based Barkley Evergreen & Partners, a full-service shop that handles marketers such as Paramount Parks and Sonic Drive-Ins, has restructured its media operations, integrating its online buyers into its TV and radio department. The move is a recognition that the electronic media are coming together not just on the East and West coasts, but in the heartland, as well, says Jim Elms, senior vice president, director of media services at the Midwest shop. ...Read the whole story

  • Email Guru Pushes Data, Warns Against Paralysis

    SCOTTSDALE, AZ - Many email marketers are neglecting their medium's most useful capabilities, making it more of an art than the sophisticated science it should be, a top interactive agency executive warned email marketing executives gathered here on Tuesday. ...Read the whole story

  • AdSense Upgrade Could Speed Growth Of Online Video Ads

    The option for advertisers to show video ads on Google's AdSense content network--which the search giant quietly announced late Monday night on the Inside AdSense blog--could encourage the growth of online video advertising by creating new channels of distribution, as well as allowing smaller-budget ad buyers to get into the video game. ...Read the whole story

  • Tacoda Clips Klipmart

    Behavioral technology company Tacoda Tuesday named Klipmart the preferred provider of in-page video across Tacoda's audience network of more than 3,000 Web sites. The companies said they also are working to integrate Tacoda's behavioral targeting methods into Klipmart systems. - Gavin O'Malley ...Read the whole story

  • Roo Partners With Citadel Broadcasting

    Broadband video firm Roo has partnered with Citadel Broadcasting Corporation, a major radio broadcaster, to provide the company with a video technology platform to place Roo video content on the Web sites for Citadel's 222 radio stations in 24 states. ...Read the whole story

  • Cadillac Offers Extra Content For Xbox 360 Launch Title

    Cadillac will offer a free downloadable content pack that allows players of Project Gotham Racing 3, one of the Xbox 360 launch titles, to drive the three V-Series sports cars on the game's hundreds of race circuits in London, Tokyo, Las Vegas, Nurburgring, and New York City. ...Read the whole story

  • NBC's 'Last Comic Standing' Goes Interactive

    NBC's summer reality show "Last Comic Standing" will have both an online-only element and serve as a foray into interactive television. ...Read the whole story

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