• IAB Co-Founder Expands Health Network by Shankar Gupta

    After quietly building out its properties for the last several months, ChoiceMedia Thursday officially unveiled a host of new health sites as well as a new name, Health Central Network. ...Read the whole story

  • Yahoo Promises Refunds In Click Fraud Settlement by Wendy Davis

    Yahoo this week agreed to settle a class-action click fraud lawsuit by offering cash refunds or ad credits to search marketers who have paid for clicks made by users who had no good faith intention of visiting the marketers' Web sites. ...Read the whole story

  • Real Estate Ads Migrate Online by Wendy Davis

    Online real estate ad spending will total an estimated $1.719 billion this year, marking around 15 percent of the projected $11.698 billion total real estate spending, according to a new report by Borrell Associates. ...Read the whole story

  • Vacations Provide No Respite From Gadgets by Erik Sass

    A large majority of American families stay wired during their vacations--with 85 percent bringing cell phones, 75 percent bringing digital cameras, 35 percent bringing portable CD players, and 33 percent bringing portable gaming devices along for the ride. Those are among the key findings of a new study by InsightExpress released Thursday. ...Read the whole story

  • Planners, Creatives Need To Unite by Michael Koziol

    The idea of unbundled media and creative may make sense for traditional advertising where the models are set, clearly defined, and flexibility is slim. ... ...More

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