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NBC Local Sites Tune In To CGM
Plugging into the Web's user content boom, NBC Universal plans to add a video-sharing service to the Web sites of its local TV stations. The move marks a departure for local news sites, which tend to rely exclusively on their own broadcast video on the Web. ...Read the whole story
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Google To Give Marketers More Click Fraud Info
Google said Tuesday it would begin offering AdWords advertisers reports on the number of invalid clicks that Google filters from their accounts. The move comes the same week that a judge in Arkansas is weighing whether to approve a settlement of a class-action lawsuit concerning click-fraud. ...Read the whole story
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Teen People Folds In Print, Remains Online
Time Inc. shocked media executives Tuesday with the announcement that it's closing Teen People magazine. The company will continue to publish the online version, TeenPeople.com. ...Read the whole story
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Forecast: Networking Sites' Ad Revenue To Reach $1.86 Billion In 2010
Fast-growing MySpace.com, which now counts around 100 million users, will take in $180 million in U.S. ad revenue this year, predicted research firm eMarketer in a report issued Wednesday. Overall, social networking sites are expected to account for $280 million in the United States this year, or 1.7 percent of the total U.S. online ad spend, according to eMarketer. ...Read the whole story
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Kelsey: Newspapers Should Bolster Online Alliances
Newspapers can boost their online presence by partnering with Internet pure-plays, according to a report issued Tuesday by the Kelsey Group. ...Read the whole story
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