Warner Music Group will install video players on the Web sites of its labels, including Atlantic, Elektra and Bad Boy, and its recording artists, … Read the whole story

Political campaigns, both issue- and candidate-based, are experimenting with new interactive tools, trying to figure out how to turn clicks into loyal followers and … Read the whole story

On the same day that it announced it would make its home valuation service freely available to any Web site, Zillow.com was hit with … Read the whole story

Microsoft today will break a new print and online ad campaign touting MSN's search capabilities. The ads promote Windows Live, which is slated to … Read the whole story

As the Edelman and Wal-Mart flogging controversy continues to simmer in the blogging community, the Word of Mouth Marketing Association yesterday released the WOMMA … Read the whole story

Online newspapers drew an average of 57 million visitors a month last quarter--marking a 24% increase from last year, according to a report issued … Read the whole story

Whirlpool Corporation has named Digitas, Chicago agency of record for interactive and relationship marketing for the company's U.S. brands, including KitchenAid, Maytag, Jenn-Air and … Read the whole story

Children between the ages of 8 and 11 are almost as likely to surf as watch television, according to a new report by market … Read the whole story