• Online Ad Surge Sends aQuantive Profits Up 76%

    aQuantive on Thursday reported strong fourth-quarter revenue--up 53% year-over-year, while profits nearly doubled. The digital marketing company's revenue for the quarter was $133.4 million, up from $87.5 million. Net income was $20.4 million, up from $11.6 million. ...Read the whole story

  • MTV, Vice Partner For New Broadband Channel

    MTV is launching a new broadband channel in partnership with Vice magazine that promises "edgy and raw" programming aimed at the 18- to-34-year-old male audience. That's according to a blog post this week on the Web site of Internet video provider Brightcove, which is powering VBS.TV. ...Read the whole story

  • TRUSTe Gives Nod To WhenU, Snubs Zango

    After spending more than one year reviewing adware companies, the nonprofit TRUSTe has issued its first "whitelist" of programs that meet its certification guidelines. Adware company WhenU made TRUSTe's cut, but rival Zango didn't. ...Read the whole story

  • Google Tweaks Minimum Bid Formula

    Search giant Google next week will change its methods for calculating advertisers' quality scores, which the company uses to determine marketers' minimum bids as well as ad placement. Additionally, Google will make available data on minimum bids of all keywords within ad groups, and will rate marketers' proposed keywords as "great," "ok," or "poor." ...Read the whole story

  • Don't Get Mad...

    A new age dawns in the online world. Now instead of kicking some corporation's ass for a perceived wrong, we can all take direct shots ... ...More



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