Fox Interactive Media's acquisition of Strategic Data Corp. should enable the company to wring more dollars from MySpace, IGN and its other online properties by allowing it to mine the personal data on its sites to deliver more targeted ads. It also gives Fox a means to build more direct relationships with marketers. ...Read the whole story
The launch of the long-delayed Panama search advertising platform could yield up to a 45% increase in 2007 revenue for Yahoo, UBS forecast yesterday. Advertisers, meanwhile, are reporting improved click-through rates. ...Read the whole story
KFC is turning the demise of the family dinner hour into a marketing opportunity with a campaign to Bring Back Dinner. A Web-based "Good Grade Challenge" promises a child's grades will improve by adding one KFC meal to the weekly calendar. ...Read the whole story
Lufthansa signed on as travel sponsor in the WashingtonPost.com's Sponsored Blogroll program, making it the first advertiser to sponsor an entire vertical category. ...Read the whole story
A new iTunes podcast will turn cartoons from The New Yorker into ad-supported animations. Each clip will be 15 to 30 seconds long, and will feature ad formats such as video post-rolls. ...Read the whole story
Growth in consumer spending on downloaded movies and TV shows will far outpace ad spending, Adams Media Research forecasts, projecting pay-to-play will top $4 billion in 2011, compared to just $111 million last year. ...Read the whole story
Comedy Central may have Jon Stewart and Stephen Colbert, but only Yahoo will be able to boast a singing anchor. It plans to introduce a news personality in the next two months described as "Woody Guthrie meets Hunter S. Thompson." ...Read the whole story
Life After Death In Ad Land
A man's body was found in his home in Southampton, New York, more than a year after his death, with the television still on and ... ...More
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