• Fox Interactive Buys Strategic Data Corp., Plans Ad Targeting Upgrade by Mark Walsh

  Fox Interactive Media's acquisition of Strategic Data Corp. should enable the company to wring more dollars from MySpace, IGN and its other online properties by allowing it to mine the personal data on its sites to deliver more targeted ads. It also gives Fox a means to build more direct relationships with marketers. ...Read the whole story

• UBS Forecasts Up to 45% Yahoo Revenue Boost From Panama by Shankar Gupta

  The launch of the long-delayed Panama search advertising platform could yield up to a 45% increase in 2007 revenue for Yahoo, UBS forecast yesterday. Advertisers, meanwhile, are reporting improved click-through rates. ...Read the whole story

• KFC Uses Web To Issue Good Grades Challenge by Laurie Petersen

  KFC is turning the demise of the family dinner hour into a marketing opportunity with a campaign to Bring Back Dinner. A Web-based "Good Grade Challenge" promises a child's grades will improve by adding one KFC meal to the weekly calendar. ...Read the whole story

• Lufthansa First Category Sponsor In Washington Post Blog Network by Shankar Gupta

  Lufthansa signed on as travel sponsor in the WashingtonPost.com's Sponsored Blogroll program, making it the first advertiser to sponsor an entire vertical category. ...Read the whole story

• Ad-Supported New Yorker Cartoon Animations To Be Podcast by Mark Walsh

  A new iTunes podcast will turn cartoons from The New Yorker into ad-supported animations. Each clip will be 15 to 30 seconds long, and will feature ad formats such as video post-rolls. ...Read the whole story

• Digital Download Revenues Projected To Surpass Ad Spending by Gavin O'Malley

  Growth in consumer spending on downloaded movies and TV shows will far outpace ad spending, Adams Media Research forecasts, projecting pay-to-play will top $4 billion in 2011, compared to just $111 million last year. ...Read the whole story

• Yahoo To Usher In Singing News Anchor by Mark Walsh

  Comedy Central may have Jon Stewart and Stephen Colbert, but only Yahoo will be able to boast a singing anchor. It plans to introduce a news personality in the next two months described as "Woody Guthrie meets Hunter S. Thompson." ...Read the whole story

• Marchex Adds Conversion Tracking
• Google Launches Enterprise Apps
• NYT Invites Couples To Submit 'How We Met' Videos
• Interpublic Teams With Web 2.0 Firm Spongecell
• Clarification

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Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
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• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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