Friday, May 18, 2007
  • Microsoft Means Macro Change For Ad World

    In what is proving to be the most concentrated--and highest-valued--feeding frenzy of digital advertising services companies ever, Microsoft today announced a deal to acquire aQuantive, Madison Avenue's last big independent digital shop, for $6 billion. The deal comes on the heels of a breathless buying spree that has included Publicis' $1.3 billion acquisition of Digitas, Google's $3.1 billion acquisition of DoubleClick, and various smaller, but nonetheless important strategic buys that are reshaping the infrastructure of the digital marketing services industry. ...Read the whole story

  • GoogleVersal Search--The End of Outsourced SEO?

    The coming rollout of Google's universal search model sparks a debate about the future of the search engine optimization and search marketing industry. ...Read the whole story

  • WPP Buys 24/7 Real Media For $649 Million

    Acknowledging that the recent flurry of deal activity was a triggering catalyst, WPP Group made it official yesterday, announcing a $649 million deal to buy online ad company 24/7 Real Media. Shares of aQuantive and ValueClick rose on the news. ...Read the whole story

  • Nielsen//NetRatings, comScore Move Forward In MRC Process

    Following a meeting with the Internet Advertising Bureau, both Nielsen//NetRatings and comScore on Thursday said they were moving forward in the Media Rating Council Accreditation process for Internet audience measurement methods. ...Read the whole story

  • Chevy, Madonna Tackle Climate Crisis at MSN's Live Earth

    Chevrolet has signed on as the first global sponsor of, Microsoft's newly enhanced Web site for the upcoming Live Earth concert series. ...Read the whole story

  • DailyCandy Turns To Times Digital Vets

    In a move marking its strength as a leading vehicle for marketers seeking to reach young female influencers, DailyCandy has hired two New York Times Digital veterans. Catherine Levene is the new COO and Alyson Racer becomes VP of ad sales. ...Read the whole story

The UpFront Shrimp

Never wanting to be the last at anything, I have decided to join Johnson & Johnson, Coca-Cola Co. and probably Unilever, and pull out of the TV upfront. Unlike the other megabrands, I am not pulling ...More

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