A "February rate card" citing a $10 CPM plus $2 to $5 extra for targeting costs was leaked to industry blog Valleywag. Facebook refused … Read the whole story
Further expanding its digital footprint worldwide, Publicis Groupe announced plans to acquire Communication Central Group, China's largest independent interactive marketing agency, for an undisclosed … Read the whole story
U.S. News & World Report enjoyed a traffic increase of more than 500% after a site overhaul guided by a new tool from Avenue … Read the whole story
The Federal Communications Commission shook up the wireless market Tuesday, approving rules supported by Google that give consumers more choice in their cellular phone … Read the whole story
Digital data collection, tracking and research firm Safecount--a proprietary division of WPP's Kantar Group--unveiled two free services today. One is geared toward making cookies … Read the whole story
Analytics firm WebTrends has a new patented add-on that lets marketers set specific values for each of their Web pages and then calculate an … Read the whole story
In the face of poor second-quarter results, IAC/InterActiveCorp's media and ad segment--including Ask.com, Citysearch, and Evite--saw revenue grow 33% to $174 million from $131.3 … Read the whole story
In its latest video expansion, CondeNet has partnered with TurnHere to add video tours to its upscale travel site Concierge.com Read the whole story
Future US, publisher of special interest magazines and Web sites like gamesradar.com and PSM: Independent PlayStation Magazine, has launched Gloob.tv, an online video aggregation … Read the whole story