Yahoo UK & Ireland today announced an exclusive strategic partnership with social networking site Bebo. The agreement covers the sale and serving of display … Read the whole story
With the first-ever Web-exclusive debate taking place at 11 a.m. today on Yahoo, Slate and The Huffington Post, a new survey has found that … Read the whole story
The financial services category led the way as overall Internet display advertising registered a 17.7% year-over-year increase to $5.52 billion for the first six … Read the whole story
A new Revenue Science study conducted by JupiterResearch found that for online shoppers, behaviorally targeted (BT) ads outperformed contextual ads--in some cases by up … Read the whole story
Despite accounting for an ever-increasing share of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could … Read the whole story
My Damn Channel, the digital production studio just launched by former MTV and CBS Radio executive Rob Barnett, has reached a content partnership with … Read the whole story
The broadband TV network has appointed William Stephen head of global ad sales. Stephen was most recently senior vice president for sales and strategy … Read the whole story
Sponsors of corporate trade shows, job fairs and other virtual events generate an average of 348 highly qualified leads per event, according to research … Read the whole story