• Heinz Can't Get Enough Consumer-Generated Ketchup Ads by Gavin O'Malley

    Heinz is going back for more consumer-generated ketchup spots after viewers of Sunday night's Emmy Awards show saw the round one winner of a $57,000 grand prize--a 30-second spot with the tagline "The Kissable Ketchup," from Andrew Dobson of Wheelersburg, Ohio. ...Read the whole story

  • Google's Press for Global Privacy Fans Flames by Tameka Kee

    Google's call for a set of global standards for protecting consumer Web privacy was derided by critics as a thinly veiled attempt to get ahead of the privacy woes that have dogged its pending DoubleClick buy. ...Read the whole story

  • SpiralFrog Finally Leaps, Hopes To Be Music To Advertisers' Ears by Joe Mandese

    SpiralFrog, a closely watched free, ad-supported music download service in development for the past several years, goes live today in North America with the mission of saving the music industry, and making advertisers the heroes in the process. With a new management team in place, including former Universal McCann honcho George Hayes as its new vice president of marketing and sales, SpiralFrog hopes to leap over entrenched music retailers like Apple's iTunes, and subscription services like Napster and Rhapsody, and to mitigate a sea of illicit and illegal download services that are currently the bulk of the marketplace. ...Read the whole story

  • Yahoo Gets Warms As Part of BuzzTracker Deal by Gavin O'Malley

    Alan Warms, founder of Participate Media, comes onboard as general manager and vice president of Yahoo News in the wake of Yahoo's purchase of his 2-year-old news aggregation site BuzzTracker.com for a reported $2 million to $5 million. ...Read the whole story

  • ONLINE ALL STARS For Media Announced by OMMA Magazine Writers

    This year's Online Media All Stars are: Curt Hecht of Starcom MediaVest Group, Elias Plishner of Universal McCann, and Scott Sorokin of Carat. They will be honored at a reception Sept. 24 during the OMMA Conference and Show. ...Read the whole story

  • Risking the Internet Audience by sondra , Jarvis Coffin

    YouTube and Facebook each took steps recently to harvest the considerable advertising revenue opportunity on their sites. Understandable. But are we squandering the best hope ... ...More

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