Expect failure from Hulu, according to George Kliavkoff, NBC Universal's chief digital officer. Just as NBC expects some of its new fall TV series to flop, NBC Digital is factoring some degree of failure into its joint venture with News Corp., he told a packed crowd at OMMA New York. ...Read the whole story
As MySpace launches a free, ad-supported mobile service. Fox Interactive Media readies similar initiatives for its other properties, including gaming site IGN.com, FoxSports.com, and photo-sharing site Photobucket.com ...Read the whole story
eMarketer CEO Geoff Ramsey told OMMA New York that branding dollars are fast on their way to matching the budgets spent on search. Next year, digital ad spending in total will increase 32%, amounting to nearly $28.8 billion, he forecast. ...Read the whole story
Online ad technology firm will integrate data from the Nielsen//NetRatings SiteCensus tool into its media management platform--giving publishers and advertisers a better grasp on tracking and monetizing downloadable content. ...Read the whole story
New York-based Attendi combines standard search, social networking and chat and indexes conversations to make them searchable. ...Read the whole story
comScore introduced Ad Metrix Publisher, a service that reports where display ads are actually viewed across the Internet and the characteristics of the people exposed to them. ...Read the whole story
Microsoft launched a video ad server for the Associated Press Online Video Network that uses MSN Video and Atlas AdManager. It also said that more than 20 publishers have switched to the Atlas Publisher Suite since its plans to acquire aQuantive were announced in May. ...Read the whole story
Catch the Day Two coverage of OMMA New York as we blog it live from the Hilton. Join the conversation here. ... ...More
Congratulations again widget! In merely a matter of months you went from a buzzword toward a tipping point. ...More
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