• NBC Honcho: Hulu Will Have Failures by Gavin O'Malley

  Expect failure from Hulu, according to George Kliavkoff, NBC Universal's chief digital officer. Just as NBC expects some of its new fall TV series to flop, NBC Digital is factoring some degree of failure into its joint venture with News Corp., he told a packed crowd at OMMA New York. ...Read the whole story

• MySpace's Mobile Service The First Of Many From Fox by Gavin O'Malley

  As MySpace launches a free, ad-supported mobile service. Fox Interactive Media readies similar initiatives for its other properties, including gaming site IGN.com, FoxSports.com, and photo-sharing site Photobucket.com ...Read the whole story

• Branded and Video Advertising Key to Future: eMarketer's Ramsey by Gavin O'Malley

  eMarketer CEO Geoff Ramsey told OMMA New York that branding dollars are fast on their way to matching the budgets spent on search. Next year, digital ad spending in total will increase 32%, amounting to nearly $28.8 billion, he forecast. ...Read the whole story

• Kiptronic Integrates Nielsen Metrics into Media Management Offering by Tameka Kee

  Online ad technology firm will integrate data from the Nielsen//NetRatings SiteCensus tool into its media management platform--giving publishers and advertisers a better grasp on tracking and monetizing downloadable content. ...Read the whole story

• Attendi Adds Chat To Social Search by Tameka Kee

  New York-based Attendi combines standard search, social networking and chat and indexes conversations to make them searchable. ...Read the whole story

• comScore Intros Ad Metrix Publisher by Laurie Petersen

  comScore introduced Ad Metrix Publisher, a service that reports where display ads are actually viewed across the Internet and the characteristics of the people exposed to them. ...Read the whole story

• Microsoft Touts Atlas Gains From aQuantive Purchase by Laurie Petersen

  Microsoft launched a video ad server for the Associated Press Online Video Network that uses MSN Video and Atlas AdManager. It also said that more than 20 publishers have switched to the Atlas Publisher Suite since its plans to acquire aQuantive were announced in May. ...Read the whole story

• DoubleClick Launches Mobile Ad Serving Solution
• ClipBlast Launches Video Widget

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Ford, Jeep, Chevy Top Digital Auto Brands
• Beyond Firefox 22, A New Display Opportunity Awaits
• The Bid Management Tools Arms Race

Previous Issues

• Friday, May 17, 2013
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• Wednesday, May 15, 2013
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• Monday, May 13, 2013
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• Thursday, May 9, 2013
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