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'Extreme Diet Coke & Mentos Experiments' Takes Best of Show At OMMA Awards
"The Extreme Diet Coke & Mentos Experiments" was named Best of Show at the OMMA Awards on Tuesday night. Creative Breakthrough went to a mobile campaign for Motorola executed at Hong Kong Airport by The Hyperfactory, Ogilvy/Hong Kong, and Aura Interactive, Australia. Carat was the agency with the most wins. ...Read the whole story
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Widgets Craze In Full View
The ratio of widget views to actual users is a key metric to consider when evaluating widgets, said speakers at an OMMA panel on Tuesday. Also, what's the difference between widgets and portable applications, and does it even matter? ...Read the whole story
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Digitas Sees Mobile on Margins, Widgets At Forefront
Because of its present inability to scale, mobile will remain on the margins of Digitas' media planning strategies, according to its vice president and media director Jordan Bitterman. But he and his peers can't get enough of widgets. ...Read the whole story
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Web 2.0: A Minefield Marketers Must Cross
Panelists at the National Advertising Review Council's NAD Annual Conference argued--in one form or another--that if one follows the letter of the law, which might be called "truth in blogging," there's a decent chance that one will also avoid blowing up one's brand. ...Read the whole story
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EyeWonder Eyes European Conquest As It Absorbs Vendi
Rich media shop EyeWonder acquired a German digital ad firm as it also added a London office to its Dublin digs. Vendi's Ken Gitzen will run EyeWonder in Germany. ...Read the whole story
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Exponential To Serve Contextual Ads On Tribal Fusion
Exponential has announced the launch of EchoTopic, a contextual advertising solution that will serve ads onto sites within the Tribal Fusion network according to specific topics -- as opposed to keywords. ...Read the whole story
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