Wednesday, February 20, 2008
  • Ripoff Report Protected From Liability For User Comments, Court Says

    The publisher of online complaint site Ripoff Report has won a lawsuit filed by a Colorado company that took issue with users' posts about it tagged with labels like "con artists," "corrupt companies" and "false TV advertisements." The court ruled that the federal Communications Decency Act protects site operators from liability for user comments--even when the company behind the sites has created tags for commenters to use to classify their posts. ...Read the whole story

  • Mobile Gaming On The Rise, But Still Not A Critical Mass

    More than 98 million mobile subscribers in the U.S. and Western Europe played a game on their handset last December, according to new research from M:Metrics. Despite high demand, advances in mobile tech and the emergence of mobile marketing service providers like Medio, the market still isn't ripe enough to snag major ad dollars. ...Read the whole story

  • CNET TV Relaunches Video-On-Demand Network

    Aiming to capture a larger share of tech-hungry consumers, CNET has relaunched its video-on-demand network, CNET TV. "We've seen a 60% increase in viewership since last year, and we're looking for ways to continue that incredible growth," said Joe Gillespie, executive vice president of CNET. ...Read the whole story

  • Obama Leaves Clinton In The Dust On Web

    The good news for Hillary Clinton online last month: traffic to her campaign site more than tripled to 1.1 million as the build up toward Super Tuesday sent voters to candidate sites in droves. The bad news: Traffic to BarackObama.com grew fivefold to 2.2 million in January, leaving Clinton trailing by a much wider margin in attracting visitors online. ...Read the whole story

  • Nick Conceives Ad Network For Expectant Parents To Parents Of Teens

    Nickelodeon doesn't see why couples should wait until they're parents to learn more about parenting. Nickelodeon/MTVN Kids and Family Group has acquired Babunga.com, a network of pregnancy-focused parenting sites that will be integrated into Nickelodeon's ParentsConnect.com. The new ParentsConnect Network will give marketers opportunities to reach a broad audience from parents-to-be to parents of teens. ...Read the whole story

Monetizing The Universe Of Niche Communities

I have a great deal of admiration for MySpace and Facebook. There's no doubt that their success has been instrumental in moving social media into the mainstream and changing the ways in which millions of people ...More