• Microsoft Exec Lauds Integrated Campaigns by David Goetzl

    CAPTIVA ISLAND, Fla. -- Microsoft executive David Barlin said Friday at the MediaPost Email Insider Summit that a campaign combining display ads and email marketing can yield conversion rates at an impressive level. Barlin, a product planner for Windows Live Mail who works on the Hotmail and instant messenger products, said marketers who prefer efforts combining banner ads and search optimization may achieve positive ROI. ...Read the whole story

  • Revenue Science Launches Seasonal Segments by Tameka Kee

    Though the Federal Trade Commission continues to scrutinize the practice of behavioral targeting (BT)--even going so far as to draft a set of voluntary guidelines that would allow consumers to permanently opt-out of being targeted--BT providers continue to innovate. Revenue Science, for example, has just rolled out three new seasonal audience segments, aimed at helping advertisers capitalize on summer browsing behaviors and shopping patterns. ...Read the whole story

  • Avot Media Test Mobile-Video Service At Home Depot by Mark Walsh

    [Mobile] Promotional "how-to" videos may not be the killer app to propel mobile media into the mainstream, but depending on where consumers are and what they're doing, they could be a hot ticket. At least that's the hope of Avot Media, which has started testing a service at Home Depot that lets mobile users access instructional videos about in-store products by entering an SMS short code for a link. ...Read the whole story

  • Email Analytics Reveal Sweet Spots In Subject-Line Length by David Goetzl

    CAPTIVA ISLAND, Fla. -- Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. ...Read the whole story

  • Obama Wins 'Rock The Vote' TouchTunes Survey by Gavin O'Malley

    Among other constituencies, Barack Obama appears to have won over the nation's bar crowd -- the majority of which said they'd rather toast a win with Obama as opposed to Hillary Clinton or John McCain, according to the latest Rock the Vote survey. The interactive survey, which ran on TouchTunes jukeboxes in bars nationwide, asked bar patrons about the presidential candidates and current social issues. It also allowed people to enter their email address to receive a voter registration form from Rock the Vote, which resulted in nearly 10,000 registrations. ...Read the whole story

  • Music Industry Defends Piracy Lawsuits by Wendy Davis

    The major record labels are denying that they brought a "sham lawsuit" against Tanya Andersen, an Oregon resident who was wrongly accused of piracy and is now pursuing a class-action lawsuit against the recording industry and its investigative arm, MediaSentry. "Defendants deny that MediaSentry conducts illegal, flawed and personally invasive private investigations of private citizens," the record industry argued in papers filed last week with a federal district court in Oregon. ...Read the whole story

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