Interpublic has quietly struck a deal to begin utilizing a promising new online marketing service that could finally enable Madison Avenue to unleash the … Read the whole story
More than just a source for stupid-human tricks, online video is fast becoming the de facto medium for friends and family to connect, according … Read the whole story
Ringtones, wallpapers and banner ads -- that's it? To attract today's 3 billion mobile users, many of whom graduated from rattles to keyboard Read the whole story
NBC Universal's $1 billion advertising bet on the Beijing Olympics has paid off with ratings surpassing the network's expectations. But the $5.75 million spent … Read the whole story
Supporting its efforts to transform the practice of lead generation for sales and marketing professionals, startup Demandbase today is expected to announce an additional … Read the whole story
Audi has become the first automaker to park a branded app on the iPhone. The "Audi A4 Challenge" lets iPhone owners "drive" the 2009 … Read the whole story