• IBM Study Finds Adoption Of Online, Mobile Content Doubling by Joe Mandese

    The rate of growth of most forms of digital content services - especially social networks and online video - has more than doubled vs. a year ago, according to the results of a new study released this morning by the IBM Institute for Business Value. The study, an online survey conducted during the third quarter of 2008 among more than 2,800 people in six countries, found that social networking penetration now stands at 60% of respondents, while 40% have Internet data plans on their mobile services. Equally significantly, the IBM study also found that respondents prefer ad-supported models for accessing ... ...Read the whole story

  • mobile MMA: Mobile Data Growth May Boost Marketing by Mark Walsh

    The growing use of mobile phones for more than just talking suggests that U.S. subscribers view them increasingly as "full-scale communications devices" and may be less resistant to mobile marketing, according to a new study. The Mobile Marketing Association's annual consumer survey, conducted with research partner Synovate, revealed greater use of mobile data services in the last year, with four in five subscribers text messaging, and two in five texting daily. Picture and video messaging, along with mobile camera use, are also among the fastest-growing non-voice activities. ...Read the whole story

  • About.com's CEO Tries To Maintain Momentum by Gavin O'Malley

    In February, when Scott Meyer left as head of The About Group, The Times Co.'s digital unit was operating at the top of its game. By July, when Cella Irvine was tapped to take over, maintaining the unit's momentum amid mounting market troubles was just one of the challenges facing the ex-Digitas exec. Nearly six months later, Online Media Daily talked with Irvine about her success to date, new challenges going forward, and new and to-date unprecedented market troubles. ...Read the whole story

  • behavioral targeting AT&T Backs Privacy Group Led By Former AOL Exec by Wendy Davis

    Internet service provider AT&T is backing a new privacy think tank, the Future of Privacy Forum, which is expected to articulate privacy standards for companies that engage in online behavioral targeting. AT&T's law firm, Proskauer Rose, is spearheading the effort. The firm has tapped Jules Polonetsky, former AOL chief privacy officer, to lead the new think tank, expected to be unveiled Monday. The same law firm also helms the anti-net neutrality group "Hands Off the Internet." ...Read the whole story

  • search Search Adds Impact To Marketing Campaigns In Weak Economy by Laurie Sullivan

    Broader marketing budgets are being slashed, but there are ways to take advantage of search campaigns to amplify messages running in television, radio, billboards and print, and accomplish much more than racking up clicks. ComScore's Eli Goodman and Reprise Media's Joshua Stylman provided insight to adding search muscle to marketing campaigns in a weak economy during a Webinar last week. ...Read the whole story

  • mobile Snakk Media Unveils Mobile Blog Network by Mark Walsh

    Snakk Media today launches a mobile site featuring a network of 100 entertainment-oriented blogs customized for handheld devices. The Los Angeles-based startup's 310.tv site will feature niche blogs covering categories such as music, TV, movies, fashion and celebrity gossip and be available across most wireless carriers and devices. Signing on as initial sponsor is Target, which will promote its exclusive release of the deluxe version of Christine Aguilera's new CD, "Keeps Getting Better: A Decade of Hits." ...Read the whole story

  • social networks Mercedes Intros 'Generation-Benz' Social Network by Karl Greenberg

    Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz, intended to bring younger consumers into the brand while giving Mercedes insights about the 20-somethings. The site, at www.GenerationBenz.com, via Los Angeles-based firm Passenger, is an invitation-only forum by which the company will mine the Gen-Y attitudes, lifestyle and brand preferences. ...Read the whole story

  • Obama And The 'Facebook Effect' by Soumitra Dutta, Matthew Fraser

    While pundits were focused on the question of Barack Obama's race, a largely overlooked factor was his techno-demographic ... ...More

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