• mobile Starcom Mobile Exec Heads To The Hyperfactory by Mark Walsh

    Angela Steele, who formerly led mobile efforts for Publicis Groupe's Starcom USA unit, has been named senior vice president and global strategist of Los Angeles-based mobile marketing agency The Hyperfactory. Based out of the company's Chicago office, Steele will help clients develop long-term mobile strategy and The Hyperfactory create new mobile marketing programs. ...Read the whole story

  • Collective Media Debuts Performance-Based Network by Gavin O'Malley

    As if direct marketers needed another ad network to choose from, ad network and technology provider Collective Media today is expected to unveil its own performance-based ad network--Directive Network. The company's CEO, Joe Apprendi, however, is confident that the new Directive Network will stand out among the more than 200 such networks saturating the market today. ...Read the whole story

  • social networks Change.org, MySpace Solicit Ideas For Change by Mark Walsh

    So what happens to all those fervent Barack Obama supporters now that their man is in the White House? Do they fall into a post-election funk? Not if Change.org and MySpace can help it. The two are teaming up to launch "Ideas for Change in America," a grassroots effort to help shape the agenda of the incoming Obama Administration. To that end, dedicated sites have been set up at Change.org, an online hub for social activism, and MySpace, where people can submit ideas for change on any major issue. ...Read the whole story

  • email Retailers Magnify Opt-In, Opt-Out E-mail Sub Processes by Laurie Sullivan

    Marketers that are flippant about subscribe and unsubscribe Web site e-mail options that connect retailers one-on-one with consumers might want to take a closer look. Two benchmark studies released from separate trade organizations examine the process from opt-in to opt-out, shedding light on human behavior and making suggestions on ways to put the oomph back in campaigns. ...Read the whole story

  • online publishing Brides.com Redesigns Community Section, Lands Ann Taylor by Tanya Irwin

    Condé Nast's Brides.com has redesigned its community section with upgraded features such as the ability to filter threads by wedding location and date, enhanced user profiles, streamlined navigation and more. The site also has launched a new community forum, "Fashion Focus--Your Wedding Dress & More," with leading women's retailer Ann Taylor as the charter ad sponsor. ...Read the whole story

  • Coupons Inc. Settles Case Against Hacker by Wendy Davis

    An online coupon distributor has settled a closely watched case against a programmer who told Web users how to get around code designed to limit the number of times coupons could be printed. The details of the settlement between the company, Coupons Inc., and programmer, John Stottlemire, are confidential. But Stottlemire said that the lawsuit against him will be withdrawn with prejudice (meaning it can't ever be filed again) as long as he complies with the agreement. ...Read the whole story

  • Wanted: New Economic Models For Media by Robert B. Nolan, Jr.

    While the popular press continues to exult in the death of old media (newspapers come to mind in particular), the answer is never quite ... ...More

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