• search Where's The Beef? Yahoo Wins Pay-Per-Click Dispute by Wendy Davis

    A federal court has handed Yahoo a victory in a lawsuit stemming from a dispute about pay-per-click ads. The case, like many other complaints stemming from search ads, concerned whether Yahoo should have allowed a keyword allegedly associated with one company to trigger an ad for a rival. ...Read the whole story

  • social media Scout Labs Offers Cheaper Way To Monitor Consumers by Gavin O'Malley

    Taking on top conversation trackers like Nielsen BuzzMetrics and TNS Cymfony, startup Scout Labs today is coming out of beta with a more economical consumer sentiment-tracking service for agencies and marketers. Taking the place of costly white papers and consultancy fees, the Web-based automated software allows clients to glean their own quantitative and qualitative data by monitoring and analyzing consumer conversations across the increasingly vast social media landscape. ...Read the whole story

  • behavioral targeting Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M by Laurie Sullivan

    Omniture plans to unveil a series of applications today that lets marketers tap customer data to customize landing pages and product recommendations. The pages served up are based on previous clicks that led the consumer to the site and personalize the experience. The integrated suite--The Omniture Online Marketing Suite--combines apps from five acquisitions completed during the past few years, as well as new products. ...Read the whole story

  • mobile MySpace Unveils Redesigned Mobile Site by Mark Walsh

    MySpace has relaunched its mobile site, aiming to offer users a more complete and user-friendly experience on handheld devices. The upgraded site seeks to more closely replicate the look and feel of MySpace on the desktop Internet. The new interface, for example, has been optimized for devices with screen sizes 176 pixels wide or larger to better accommodate smartphone screens. It also features the familiar "MySpace blue" color scheme and includes the ability to set up email photo upload. ...Read the whole story

  • social networks eMarketer: U.S. Social Network Users To Grow 44% By 2013 by Mark Walsh

    The number of people in the U.S. who use social networks at least once a month will increase 44% to 115 million in 2013 from 79 million in 2008, according to a new eMarketer report. With use already high among teens and young adults, growth will come from boomers, Generation X and tweens. The research firm estimates that the number of children aged 3 to 11 on social networks will grow 61% in the next five years, adults 18 and over, 49.5%, and teens, 20.1%. The overall U.S. social networking population will grow 11% to 88.1 million in 2009. ...Read the whole story

  • behavioral targeting BT Group Still Under Scrutiny For Phorm Association by Wendy Davis

    European privacy watchdogs are continuing to press U.K. officials to take action against an Internet service provider that tested Phorm's behavioral ad platform without notifying subscribers."The Commission may have to proceed to formal action if the U.K. authorities do not provide a satisfactory response to the Commission's concerns on the implementation of European law in the context of the Phorm case," a European Commission spokesperson said. "The European Commission takes the data privacy of citizens very seriously and is therefore asking the U.K. authorities to ensure that they fully comply with their obligations under EU law." ...Read the whole story

  • search Oneupweb Warns Marketers: Adapt Or Lose Sales by Laurie Sullivan

    Marketing agency Oneupweb has repositioned the company to "practice what we preach" by touting the benefits of combining search and social media. Along with the revamped site, the company plans to release a position paper titled "The Fusion of Search and Social Media." In the paper, the digital marketing company states "marketers need to change how they look at search, or risk loss of sales and market share." ...Read the whole story

  • point-of-view When Obama Listens, People Talk by Julie Wittes Schlack

    When I was in graduate school working on my degree in education, we used to talk a lot about "teachable moments"--those magical ... ...More

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