In its latest effort to enhance display ad performance, ad network VideoEgg has adopted a new system for optimizing ad placement based mainly on … Read the whole story
CPM has been dying a slow, painful death since February 2002 when Google made its CPC-priced AdWords the first reliably successful Read the whole story
ClearSaleing has been working on an advertising attribution platform that measures performance by profit and loss, rather than conversion rates, leads, clicks and cost … Read the whole story
Library associations are warning that a settlement in a lawsuit brought against Google by authors and publishers could threaten "fundamental library values of access, … Read the whole story
Marketers place a lifetime value on customers with addresses on their email list based on their purchasing activity. For Netflix, it could be $9. … Read the whole story
Following Condé Nast's decision to close Portfolio magazine and its Web site, other titles at the company are now fighting for their lives. But … Read the whole story
North Carolina lawmakers have put the brakes on a bill that would have crippled municipal broadband in the state. Wednesday morning, the House Public … Read the whole story
Thinking beyond standard banner ads and microsites, niche career site Dice.com and agency Publicis tapped media companies Federated Media and Next New Networks to … Read the whole story
Lotame has released a feature in Crowd Control, dubbed Stadium, that it believes will give advertisers and publishers insight into human behavior through social … Read the whole story
Email service provider ExactTarget, which has withdrawn its application to go public, said Wednesday that three venture capital firms have infused it with $70 … Read the whole story
The long awaited promise of Web-to-TV video will finally begin to materialize in the next few years, according to a new report by technology … Read the whole story
NHL executive Amie Becton Ray reiterated Wednesday the league has had success with a "Ticket on Sale" email campaign, which targets "displaced fans" -- … Read the whole story