In its latest effort to enhance display ad performance, ad network VideoEgg has adopted a new system for optimizing ad placement based mainly on … Read the whole story

ClearSaleing has been working on an advertising attribution platform that measures performance by profit and loss, rather than conversion rates, leads, clicks and cost … Read the whole story

Library associations are warning that a settlement in a lawsuit brought against Google by authors and publishers could threaten "fundamental library values of access, … Read the whole story

Marketers place a lifetime value on customers with addresses on their email list based on their purchasing activity. For Netflix, it could be $9. … Read the whole story

Following Condé Nast's decision to close Portfolio magazine and its Web site, other titles at the company are now fighting for their lives. But … Read the whole story

North Carolina lawmakers have put the brakes on a bill that would have crippled municipal broadband in the state. Wednesday morning, the House Public … Read the whole story

Thinking beyond standard banner ads and microsites, niche career site Dice.com and agency Publicis tapped media companies Federated Media and Next New Networks to … Read the whole story

Lotame has released a feature in Crowd Control, dubbed Stadium, that it believes will give advertisers and publishers insight into human behavior through social … Read the whole story

The long awaited promise of Web-to-TV video will finally begin to materialize in the next few years, according to a new report by technology … Read the whole story

NHL executive Amie Becton Ray reiterated Wednesday the league has had success with a "Ticket on Sale" email campaign, which targets "displaced fans" -- … Read the whole story