In a perhaps belated effort, Prudential Real Estate and Relocation Services has tapped ad technology firm Dapper to show potential home buyers "how much … Read the whole story
- COMMENTARY
The advertising industry, more than many others, is intimately connected with the economy at large. Now that hurricane season on Wall Street shows no … Read the whole story
Facebook is overhauling its privacy controls to make it easier for users to determine whom they share information with on the social network. The … Read the whole story
Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo … Read the whole story
Despite a "definite uptick" in recently weeks, mergers and acquisitions in the broader media markets continued to decline during the second quarter of the … Read the whole story
Despite Perez Hilton's fading star, the entertainment news and gossip trade is booming online. According to comScore, nearly 55 million U.S. consumers visited an … Read the whole story
Faced with the prospect of new regulation, a coalition of the major ad industry trade groups have issued new privacy principles for online behavioral … Read the whole story
In its quest for global dominance, Facebook lately is making inroads in Brazil and India -- countries where Google-owned Orkut is the leading social … Read the whole story
Goodby, Silverstein & Partners is designing a series of marketing and advertising campaigns that focus on Sprint's little-known technology products and partnerships, says Rob … Read the whole story
