• Silverman Leaves NBCU For Cross-Platform Venture by Gavin O'Malley

    Barry Diller's IAC has persuaded NBC Universal Entertainment co-chairman Ben Silverman to partner on a new multimedia production company. Headed by Silverman, the yet-to-be-named startup will attempt to unite producers, creators, advertisers and distributors under one roof, and produce all forms of content for distribution across a variety of global platforms. ...Read the whole story

  • Verizon Wireless Grows Data Revenue In Q2 by Mark Walsh

    Verizon Wireless' net new 1.1 million customers in the second quarter was less than the 1.4 million AT&T reported last week and the 1.2 million Verizon added in the first quarter. But the figure still represents a respectable gain, especially when considering that Verizon lacks AT&T's not-so-secret weapon -- the iPhone. ...Read the whole story

  • Study: Bing's Ad Click-Throughs May Perform Better Than Google's by Laurie Sullivan

    Yahoo may have several more reasons to adopt Microsoft's Bing.com to power its search engine. A study by the search advertising network Chitika suggests people who land on sites from organic search results via Bing are 55% more likely to click on an ad, compared with arriving on the site from Google. ...Read the whole story

  • Brands Using Gannett's Ripple6 Social Media Platform To Reach Customers by Gavin O'Malley

    Ripple6, Gannett Co.'s social media platform provider, continues to sign advertisers hungry for more accountable social media campaigns. Post Grape-Nuts, Benjamin Moore, Procter & Gamble and Unilever are among a growing number of top marketers leveraging the Ripple6 Brand Communities social marketing technology. ...Read the whole story

  • social networks Study: Who's On Which Social Nets by Laurie Sullivan

    Marketers that are frustrated with targeting specific age groups or demographics in Facebook, MySpace, Twitter and LinkedIn could glean insight from a recent study by Anderson Analytics. The study suggests Twitter has become more popular than LinkedIn, more than half of U.S. consumers who tap social networks belong to more than one, and that those who belong to a social net are four times more vocal about products and services than those who don't. ...Read the whole story

  • Realtor Drops Lawsuit Against Craigslist by Wendy Davis

    Texas realtor First Call Properties and its owners have withdrawn a lawsuit against Craigslist over ads that allegedly infringed the realty company's trademark. "Plaintiffs no longer wish to prosecute their claims against Defendant, Craigslist," the realty company said in a July 15 motion asking that the case be dismissed. ...Read the whole story

  • Limelight Network Adds Mobile-Centric Services by Mark Walsh

    Expanding beyond the wired Web, content delivery network Limelight Networks has launched a pair of new services for customizing and monetizing media on mobile devices. LimelightReach automatically detects what type of mobile handset someone is using, allowing publishers to distribute content tailored to a variety of devices from video-capable feature phones to smartphones such as the iPhone and Palm Pre. ...Read the whole story

  • More Pressure Brought On Google To Protect Readers' Privacy by Wendy Davis

    The digital rights group Center for Democracy & Technology has joined the roster of advocates calling for Google to build more privacy protections into its book program. Like other advocates, the Center for Democracy & Technology says it's concerned because the settlement agreement doesn't specifically call for Google to protect the anonymity of people who read digital books. The organization says that Google should follow the same standards as libraries and refuse to turn over information about readers to law enforcement authorities unless they first obtain a search warrant. ...Read the whole story

advice 'Connect' to Customers Through Facebook by Aaron Strout

Not many companies have figured out how to make money from Facebook. Yes, there are the Coca Cola fan pages with north of three million ... ...More

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