by Laurie Sullivan
Speculation has been brewing for weeks that a collaborative search deal between Microsoft and Yahoo is as good as done. Many believe it will … Read the whole story
by Erik Sass
Big online ad networks have an average profit margin of 45%, according to Jordan Rohan, a veteran Internet analyst and the founder and managing … Read the whole story
by Wendy Davis
For the second time this month, Facebook has been sued by an advertiser for click fraud. This latest case, filed Monday by software marketer … Read the whole story
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by Mark Walsh
With its $483 million acquisition of Virgin Mobile USA, Sprint is poised to dominate the prepaid phone market and take on value-oriented competitors like … Read the whole story
by Gavin O'Malley
By mixing brain-eating aliens with the prospect of free network programming, Hulu's marketing efforts appear to be paying off as 35% of Web users … Read the whole story
by Gavin O'Malley
Online media company Blip.tv announced the addition of several content partners on Tuesday, including YouTube, Vimeo, NBCU Local Media NY, and digital video player … Read the whole story
by Gavin O'Malley
While the amount of time North American consumers spend online has plateaued, the integration of their on- and off-line lives continues apace, according to … Read the whole story
by Laurie Sullivan
Making the best use of ad networks has become difficult. Ad-targeting technology to improve efficiencies has lagged behind use, and daisy chaining and verification … Read the whole story
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by Mark Walsh
Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially … Read the whole story
by Laurie Sullivan
Discovery Communications, the parent company of the Discovery Channel, and Chinese search engine Baidu have inked a deal to jointly produce a Web site … Read the whole story