Tuesday, August 18, 2009
  • Study: Online Advertising Drives 9% Sales Gain For CPG Brands

    A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average -- comparable with the lift from TV ad campaigns. The findings come from comScore and marketing consultancy dunnhumbyUSA based on research involving online campaigns run over three months for a variety unnamed CPG brands. ...Read the whole story

  • Here Comes The Neighborhood: MSNBC Buys EveryBlock

    Setting its sights on local markets, Msnbc.com has acquired Chicago-based local online news provider EveryBlock. Terms of the deal were not disclosed. EveryBlock, which will continue to operate as an independent brand, presently serves markets in New York, Los Angeles, San Francisco, Atlanta, Boston, Charlotte, N.C., Chicago, Dallas, Detroit, Houston, Miami, Philadelphia, San Jose, Seattle and Washington. ...Read the whole story

  • Judge Rules That Model Has The Right To Learn 'Skank' Blogger's Identity

    Vogue cover model Liskula Cohen is entitled to learn the identity of the person who slammed her on the blog Skanks In NYC, a judge in New York ruled Monday. Judge Joan Madden agreed with Cohen that the blog, which referred to Cohen as a "skank," potentially defamed her. ...Read the whole story

  • Advance Internet, Microsoft Ink Local-Ad Deal

    Advance Internet has entered into an agreement with Microsoft Advertising that allows its sales organization to sell into the Redmond, Wash. media network using its ad-serving platform. The deal gives Advance Internet's sales force access to offer behavioral targeting and retargeting services to local advertisers across the Microsoft Media Network. The two companies have also signed a content agreement, and Advance Internet will become a certified reseller of Microsoft's search products. ...Read the whole story

  • Coca-Cola 'Freestyles' A Smarter Soda Machine

    The Coca-Cola Company has launched a Twitter and Facebook page to raise awareness of its new soft drink dispenser that relies on radio frequency identification (RFID) technology. The smart machine collects extremely detailed information about drink choices (the dispenser can mix up to 100 different soft drinks) and continually relays it to the company -- the Terminator of vending machines. ...Read the whole story

  • Facebook, Huffington Post Launch Social News Service

    The Huffington Post and Facebook have teamed up to create HuffPost Social News, a service that lets HuffPost users easily connect with friends on Facebook around the news and opinion site. ...Read the whole story

  • MEC Appoints New West Coast Head

    MEC Interaction, a division of Mediaedge:cia, on Monday announced the appointment of Mark Yesayian to lead the agency's West Coast digital practice. Based in Seattle, Yesayian will report directly to Patrick Cartmel, managing director, MEC Interaction. ...Read the whole story

  • Dell Confirms Partnership With China Mobile

    Dell confirmed Monday that it's working with China Mobile, the country's largest wireless operator, on a new smartphone called the Mini 3i. The announcement, following months of speculation, was made in connection with the launch of the carrier's new Mobile Market online application store offering music, games, videos and other entertainment programs. ...Read the whole story

  • Volkswagen Up For Review

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