AOL's Platform-A has sued rival Advertise.com for allegedly infringing on AOL's rights to the names Advertising.com and Ad.com. In papers filed this week in … Read the whole story
As click through rates, according to Doubleclick, have cratered at .1% on an industry average, everybody is looking for a solution to the performance … Read the whole story
For marketers wondering how conversion rates change depending on where ads appear on Web pages, Google Chief Economist Hal Varian appears to have an … Read the whole story
EBay has revamped its affiliate program, replacing the cost-per-lead and rev-share models typical of affiliate marketing with a cost-per-click model. Changes in the eBay … Read the whole story
In most media, advertisers pay more for the biggest, and theoretically most noticeable advertising formats, because they believe they work better. But when it … Read the whole story
American Express OPEN Forum has begun to develop tools that will allow small business owners to bridge the gap between building relationships and connecting … Read the whole story
In a first, a woman in Missouri has been charged with a felony count of "cyberbullying" for allegedly using Craigslist to harass a 17-year-old … Read the whole story
From CNN to Cartoon Network, YouTube users will now have direct access to a wide range of Time Warner content, per a distribution deal … Read the whole story
In an effort to invigorate its fading star, MySpace on Wednesday announced the acquisition of popular music recommendation startup iLike. While the size of … Read the whole story
Taking direct aim at LinkedIn, CareerBuilder has launched a social network for job seekers named BrightFuse. "Online networking is an important piece of the … Read the whole story
Regular mobile phones are taking on more and more of the advanced features of smartphones as they strive to compete with growing popularity of … Read the whole story
MRM Worldwide has appointed Doug Speidel senior vice president and creative director, with a specific focus on the agency's Diageo business out of New … Read the whole story
A dearth of standard metrics is often cited as one of the factors holding back increased mobile ad spending. To help address that issue, … Read the whole story