• AOL Sues Advertise.com Over Trademark

    AOL's Platform-A has sued rival Advertise.com for allegedly infringing on AOL's rights to the names Advertising.com and Ad.com. In papers filed this week in federal district court in Virginia, AOL argues that Advertise.com's name tricks customers into thinking the company is affiliated with the AOL brands Advertising.com and Ad.com. The Web giant is alleging trademark infringement and unfair competition. ...Read the whole story

  • How Ad Position Affects Conversion Rates

    For marketers wondering how conversion rates change depending on where ads appear on Web pages, Google Chief Economist Hal Varian appears to have an answer -- though he calls the problem "tricky," because Google ranks ads by bid times and ad quality, so ads in higher positions tend to have higher quality. ...Read the whole story

  • EBay Dumps Old Affiliate Model, Adopts Quality-Click Pricing

    EBay has revamped its affiliate program, replacing the cost-per-lead and rev-share models typical of affiliate marketing with a cost-per-click model. Changes in the eBay Partner Network have been underway for about a year, since eBay brought the affiliate program in house to get better acquainted with its top affiliate publishers and forge closer relationships with them. ...Read the whole story

  • Bigger Isn't Necessarily Better When It Comes To Online Ad Formats

    In most media, advertisers pay more for the biggest, and theoretically most noticeable advertising formats, because they believe they work better. But when it comes to online advertising, smaller, and ostensibly less expensive, may actually work better. That is the conclusion of new research unveiled this morning by advertising effectiveness researcher Dynamic Logic. ...Read the whole story

  • AMEX OPEN Forum To Bridge Social Media Divide

    American Express OPEN Forum has begun to develop tools that will allow small business owners to bridge the gap between building relationships and connecting through social media. Pulse, a feature scheduled for launch later this summer, will help business owners participate in Twitter conversations from the OPEN Forum platform, Marcy Shinder, vice president of brand management at American Express OPEN, tells Online Media Daily. ...Read the whole story

  • CareerBuilder Building Network Aimed At LinkedIn

    Taking direct aim at LinkedIn, CareerBuilder has launched a social network for job seekers named BrightFuse. "Online networking is an important piece of the puzzle for workers wishing to build professional relationships," said Liz Harvey, senior director of online products for CareerBuilder. ...Read the whole story

  • Old Phones Learn New Tricks

    Regular mobile phones are taking on more and more of the advanced features of smartphones as they strive to compete with growing popularity of high-end devices like the iPhone and BlackBerry. In its latest mobile-tracking report, market researcher NPD Group points out that feature phones still account for the vast majority of U.S. mobile phone sales, with 72% of the market in the second quarter. ...Read the whole story

  • MySpace Likes iLike To The Tune Of $20M

    In an effort to invigorate its fading star, MySpace on Wednesday announced the acquisition of popular music recommendation startup iLike. While the size of the deal was not disclosed, it was reportedly in the range of $20 million. MySpace CEO Owen Van Natta also rejected any idea that the acquisition was necessary to save MySpace Music from an untimely demise. ...Read the whole story

  • Time Warner, YouTube Strike Programming Deal

    From CNN to Cartoon Network, YouTube users will now have direct access to a wide range of Time Warner content, per a distribution deal announced Wednesday by the two companies. The agreement will allow Time Warner's Warner Bros. Entertainment and Turner Broadcasting System to program videos on YouTube using a Time Warner embeddable player. ...Read the whole story

  • Missouri Woman Lands In Court For 'Cyberbullying' On Craigslist

    In a first, a woman in Missouri has been charged with a felony count of "cyberbullying" for allegedly using Craigslist to harass a 17-year-old girl. In papers filed in court this week, a prosecutor in St. Charles County alleges that 40-year-old Elizabeth Thrasher posted photos of the teen, as well as her email address, cell phone number and place of employment, on Craigslist's casual encounters section. ...Read the whole story

  • MRM Names Speidel To SVP Post

    MRM Worldwide has appointed Doug Speidel senior vice president and creative director, with a specific focus on the agency's Diageo business out of New York. Speidel most recently served as executive creative director of Tequila, the digital and direct-marketing unit of TBWAChiatDay. ...Read the whole story

  • FLO TV, Rentrak Partner On Mobile Measurement

    A dearth of standard metrics is often cited as one of the factors holding back increased mobile ad spending. To help address that issue, mobile television service FLO TV and audience measurement provider Rentrak are partnering to provide mobile audience and ad impression data to content providers and advertisers. ...Read the whole story

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