• Google Buys Into M&A Trend, More To Come Say Analysts by Laurie Sullivan

    Google reported Wednesday that it has acquired reCAPTCHA, a company that provides CAPTCHAs to help protect more than 100,000 Web sites from spam and fraud. After Adobe announced it was acquiring Omniture yesterday, analysts say this is the head of an emerging M&A trend. ...Read the whole story

  • video Google Buyout Of Brightcove Is Talk Of The Town by Gavin O'Malley

    The Twittersphere on Wednesday was buzzing with reports that Google is in talks to buy Web video startup Brightcove for $500 million to $700 million. "Source with knowledge of deal tells me video service Brightcove is in talks with Google about a buyout in $500m to $700m range," PBS MediaShift editor Mark Glaser tweeted on Wednesday afternoon. ...Read the whole story

  • Court Compromises On Request To Unmask Blogger by Wendy Davis

    Courts throughout the country have faced requests to unmask anonymous commenters. Mostly, judges have either quashed the subpoena or, as famously happened in the recent Liskula Cohen case, granted the request. Now, a judge in California has crafted a new type of compromise order -- one that could potentially become more common in these types of cases. ...Read the whole story

  • Dave Morgan Discovers TV, Wants To Help Viewers, Programmers Do The Same by Joe Mandese

    Dave Morgan, who helped spark a revolution in behaviorally-based audience targeting online, went public Wednesday with his plans to do something similar for television. Morgan, who sold pioneering behavioral targeting firm Tacoda to AOL in 2007 for $275 million, told TV and advertising executives attending one of MPG's Collaborative Alliance meetings in New York how his new venture Simulmedia, will help programmers, distributors, advertisers and, ultimately, viewers, manage an ultra fragmented television marketplace. ...Read the whole story

  • OPA Study: Content Is Still King by Mark Walsh

    A bigger proportion of Internet users are spending more time on content sites than they were six years ago, according to a new analysis by the Online Publishers Association. But that growth has come at the expense of communication and commerce sites. ...Read the whole story

  • Getty Images Invests In, Partners With Daylife by Gavin O'Malley

    Getty Images has made a "strategic investment" in aggregation technology startup Daylife, the company said Wednesday. Previously disclosed in a Securities and Exchange Commission filing, Getty is putting about $4 million into the startup. In addition, Getty and Daylife have signed a commercial agreement to create new "SmartMedia" products designed to help publishers large and small to more easily incorporate imagery into their Web sites. ...Read the whole story

  • Lotame Digs Deeper Into Real-Time Ad Data by Laurie Sullivan

    Lotame will announce a partnership Thursday with Dimestore Media that allows it to conduct multiple-question surveys directly from ads. Before serving up the ad, metrics from questions calculated on the fly determine the person's intent to buy, brand awareness, primary message retention and attitude of the brand. ...Read the whole story

  • Appolicious And The Rules Of Apptraction by Mark Walsh

    With the launch of Appolicious.com earlier this month, founder and CEO Alan Warms wants to give consumers a better way to sort through the 70,000 or so mobile applications already out there -- a total he expects to eventually hit more than 1 million apps. Warms, who served as vice president and general manager of Yahoo News until last year, also envisions Appolicious as a new platform for developers and brands to promote their apps amid the proliferation of titles. ...Read the whole story

advice How Behavioral Should Look In 6 Months by Paul Knegten

I must admit, I'm a sucker for being targeted. Just the other day I was making a mockup of a JetBlue ad (don't ask, I'm ... ...More

Follow MediaPost