Thursday, November 19, 2009
  • Verizon App Offers All-In-One Easy Access to Social Nets, Twitter

    Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social properties including Facebook, MySpace and Twitter in one place. The free Social Beat app lets subscribers view and manage their social network accounts through live feeds and real-time notifications. ...Read the whole story

  • Could Microsoft-Yahoo Deal Give Google A Leg Up?

    Microsoft and Yahoo could ink their Web search and ad agreement announced in late July by the end of the week. Ad industry execs had expected Microsoft and Yahoo to seal the deal in October. But when that date passed, industry insiders began to scrutinize the structure of the deal and whether the real winner would become Google. ...Read the whole story

  • New Program Offers Bloggers Free Legal Help

    The Citizen Media Law Project is launching a new program that will provide free legal help to small news sites and bloggers. The initiative, Online Media Legal Network, aims to assist Web publishers with a broad array of legal issues, ranging from handling complaints about copyright to dealing with threatened defamation lawsuits to filing incorporation papers. ...Read the whole story

  • Display Ads Hit The Wall - A Firewall: New System Prevents Brands From Unsavory Adjacencies

    In what could be a breakthrough in online display advertising security, AdSafe Media has deployed what it claims to be the first system that can protect brands from having their ads appear on Web pages featuring unsavory content before the fact. The new system, dubbed a "brand protection firewall," literally filters every Web page based on industry standard content ratings, as well as a brand's own content criteria, before its ads are served onto those pages. ...Read the whole story

  • Judge Green-Lights Class-Action Against Citysearch

    Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed with a class-action click-fraud lawsuit against the company. U.S. District Court Judge Christina Snyder in Los Angeles ruled that the search marketers could be certified as a class because their complaints against IAC stemmed from the same type of alleged conduct. ...Read the whole story

  • Nielsen: Economy, The Grinch Who Stole Christmas

    Compared to last year, far more consumers plan to spend less this holiday season than those who plan on spending more, according to new research from Nielsen. Indeed, 42% of respondents to a recent survey said they plan to spend less compared to just 4% who plan to spend more. ...Read the whole story

  • AT&T Loses First Round Over Verizon Ads

    Handing AT&T a setback in its legal battle to stop Verizon Wireless from running ads it says are misleading, a judge Wednesday denied the carrier's request to order Verizon to halt the campaign immediately. ...Read the whole story

  • LinkedIn Launches Custom Groups For Marketers

    Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups with built-out Web pages that are promoted across the professional's social network. The moves reflect the company's wider strategy to capitalize on the company's affluent audience of more than 50 million members. ...Read the whole story

Trust is a Beautiful Thing

Why do people pay $11 for turkey sandwiches at Whole Foods? Trust. And social media is one way brands can earn it. ...More


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