On the heels of launching its own set-top box, Boxee said Wednesday it plans to introduce a payment system for its Web-to-TV software. Content providers will able to start charging for programming through Boxee starting this summer, at any price and on an a-la-carte or subscription basis. ...Read the whole story
In a climate of high environmental consciousness, consumers cite the Web as the best source of information on so-called "green" products and practices, according to new study from ad network Burst Media. ...Read the whole story
Computer repair shop Rescuecom scored a major coup last year when an appellate court allowed the company to proceed with a lawsuit against Google over keyword ads. But the win might prove a Pyrrhic victory for Rescuecom. the computer services company is again in court fighting about keyword ads on search engines, but this time is defending its use of another company's trademark -- Best Buy's "geek squad" -- to trigger pay-per-click ads. ...Read the whole story
NBC Universal has tapped Casale Media as its exclusive direct sales agent for all Canadian online display inventory, the companies are expected to announce Thursday. Per the deal, which went into effect at the beginning of the year, the Canadian-based Casale will be the exclusive Canadian source for online inventory across NBCU's entire roster of properties, including Access Hollywood, Bravo, iVillage, NBC, NBC Sports, Oxygen, Syfy, USA Network and all NBC Local Stations. ...Read the whole story
Performics and Zenith will combine search offerings with social marketing company Moxie Interactive to create a services suite focused on sales and social marketing. The move puts Daina Middleton, senior vice president of Moxie Interactive's intelligence division, in the president's seat at Performics, effective April 1. ...Read the whole story
Google Advertising could remain in China even if google.cn exits. Piper Jaffray Senior Research Analyst Gene Munster puts the odds of google.cn packing up and going home at 70%. While he expects the search engine to shut down, Google could continue operating some advertising products in China, such as AdSense, which accounts for the majority of the search engine's revenue in China. ...Read the whole story
A visit to Twitter to catch up on news and information early Wednesday morning may have stopped many dead in their tracks with an error message reading: "Something is technically wrong." ...Read the whole story
KnowEm, a startup that helps companies and consumers keep track of their online identities, on Thursday is expected to announce the acquisition of rival service FriendsCall.Me. Both KnowEm and FriendsCall.Me launched last April, catering to social media-conscious companies anxious to get a handle on their online identities across various communities and content platforms. ...Read the whole story
The IAB and 4A recently published draft version 3.0 of their standard terms and conditions (T&Cs) for comment. This is the first revision since 2002, ... ...More
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