• 'Atoms' Are Chris Anderson's New Bit: 'Wired' Editor Explains How The Web Now Threatens To Disintermediate The Real World by Joe Mandese

    If his first books chronicled the disintermediation of analogue media, brick-and-mortar retail and mass merchandising, Chris Anderson's next one promises to be about the market liberation of, well, everything. Anderson tells Online Media Daily the Internet is unlocking new market forces that, when coupled with crowd-sourcing technologies, and cheap robotic fabrication systems, will alter how all "manufacturing" based businesses -- including media -- are being reshaped. ...Read the whole story

  • Mobile Metrics Co. Ground Truth Emerges From Prolonged Stealth by Laurie Sullivan

    A Seattle-based startup aims to give comScore some competition in the mobile data market. Ground Truth, whose name has its roots in a military term that suggests truth vs. a hypothetical reality, emerged from stealth mode Monday after two years in development. That's how long it took company execs to build tracking metrics to monitor what happens on mobile phones. ...Read the whole story

  • 'ScamVille' Lawsuit Against Facebook Dropped by Wendy Davis

    California resident Rebecca Swift has withdrawn her lawsuit against Facebook for allegedly profiting from so-called "scam ads" that appeared in gaming applications created by Zynga, an outside developer. Swift is continuing to pursue her potential class-action lawsuit against Zynga, which offers games like "FarmVille," "Mafia Wars" and "Yoville" as free apps on Facebook and other sites. ...Read the whole story

  • Dentsu Acquires Innovation Interactive, Names Scott Daly Digital, Media Chief by Joe Mandese

    Dentsu Holdings USA, the U.S. division of one of Japan's largest agency holding companies, this morning announced the acquisition of Innovation Interactive LLC, the New York-based parent of interactive agencies specializing in search, social media and audience targeting, including: 360i, SearchIgnite and Netmining. ...Read the whole story

  • Mobile Ad Companies Unite For Haiti Relief by Mark Walsh

    The text message campaign to aid American Red Cross relief efforts in Haiti has brought in a torrent of donations -- totaling about $30 million to date. In the last few weeks, the "Text HAITI to 90999" campaign has gone viral via social properties like Twitter and Facebook and has gotten a boost from celebrities and President Obama himself. ...Read the whole story

  • Gabriner Named To Adap.tv Prexy Post by Gavin O'Malley

    Adap.tv, creators of OneSource, a platform to help publishers better monetize their online video content, on Tuesday is expected to name Toby Gabriner as its new president. ...Read the whole story

  • Yahoo's Lombardo Goes Glam by Gavin O'Malley

    Media and advertising network Glam Media on Monday named Todd Lombardo as its new vice president of B2B marketing. Lombardo comes from Yahoo, where he served as a director of marketing for the Yahoo Publisher Network, B2B marketing and global insights marketing teams. ...Read the whole story

  • Study: 'Gamma Women' Follow More Than Trends by Gavin O'Malley

    Forget about female "influencers." Health and beauty marketers should focus their energies on "Gamma women" -- or those who share and exchange information, ideas, opinions, contacts and recommendations with a wide network using multiple channels. ...Read the whole story

  • Get Ready For Mobile Ads You Can't Escape by Mark Walsh

    The floating ad that sticks with you wherever you go on a Web page is coming to the mobile Internet. That's likely to be welcome news to publishers and advertisers but not so much to users already annoyed by banners crowding the small mobile screen. ...Read the whole story

  • DMA Revises Guidelines To Comply With FTC 'Blogger' Rules by Wendy Davis

    The Direct Marketing Association has revised its ethics guidelines to incorporate the Federal Trade Commission's new guides to endorsements and testimonials. The new DMA principles require marketers who use testimonials or endorsements on social networking sites, blogs and other types of social media to "clearly and conspicuously disclose any material connections between the endorser and marketer, which the consumer would not expect." ...Read the whole story

  • Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics by Laurie Sullivan

    SAN FRANCISCO -- Brands demand the promises and the guarantees of performance -- the same performance and fundamental metrics they have come to know in traditional media, such as television and radio. During the keynote at OMMA Performance Monday, Young-Bean Song, senior director at Microsoft Advertising Institute, told attendees the online industry needs to adopt traditional performance metrics into online to make brands that traditionally advertise on television and radio feel more comfortable about moving advertising on the Web. ...Read the whole story

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