• Jersey Court Rules Blogger Not Protected By Shield Law, Must Divulge Source by Wendy Davis

    An appellate court in New Jersey has ruled that a woman who slammed the software company Too Much Media on a message board isn't a "journalist" for purposes of the state's shield law. The controversial ruling means that the posts' author, life coach Shellee Hale of Washington state, can be ordered to divulge her sources for her online remarks about Too Much Media, which is suing Hale for defamation. ...Read the whole story

  • Social Media: A Framework To Reach Mass Influencers by Laurie Sullivan

    Social influencers cannot be ignored. They band together -- billions strong -- and can make or break a campaign, tarnish a brand, or catapult a product line to the top of the "I must have" consumer list. But reaching them means marketers must identify them first. ...Read the whole story

  • Thwapr Powers Mobile Video Service For NHL's Coyotes by Mark Walsh

    The NHL season may be drawing to a close, but mobile video is just kicking off for one franchise. The Phoenix Coyotes have teamed with mobile-to-mobile video platform Thwapr on a service that delivers team news, game highlights and player interviews directly to their mobile phones regardless of device type. ...Read the whole story

  • Online Product Reviews Gain Credibility by Laurie Sullivan

    The e-tailing group PowerReviews plans to release findings later this week from the 2010 Social Shopping Study that uncover and compare behavioral patterns, motivations and preferences for online product research and customer reviews for 2007 and 2010. ...Read the whole story

  • Amazon Reports Significant Earnings Increase (But Mum On Kindle Sales) by Gavin O'Malley

    Thanks to increased consumer spending, Amazon late Thursday posted a significant increase in first-quarter profit. Net sales increased 46% to $7.13 billion in the first quarter, compared with $4.89 billion in the first quarter of 2009. Excluding the $185 million favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, Amazon said net sales would have grown 42% compared with first-quarter 2009. ...Read the whole story

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