• Google Gives YouTube Members Sounding Board, Brands A Widget To Carry The Conversation To Their Sites by Laurie Sullivan

  Google unveiled YouTube Moderator Thursday to give members a sounding board and to solicit ideas and questions on any topic. The discussions appear on users' channel page, giving community members a chance to vote the best ones up to the top. ...Read the whole story

• Average Spending On Virtual Goods Up 14% in 2010 by Mark Walsh

  A new study finds that only a minority of Americans are buying virtual goods but average spending is up 14% in 2010, to $99 from $87 last year. The report from market research firm Frank N. Magid Associates and in-game commerce company PlaySpan shows that 13% of the U.S. population bought a virtual item in the last 12 months, up slightly from 12% a year ago. ...Read the whole story

• MyTriggers And Google Fighting Out Quality Score Ranking In Court by Wendy Davis

  Comparison shopping site myTriggers, currently suing Google for allegedly raising myTriggers' quality score for anticompetitive reasons, says in new court papers that it had an equipment problem shortly before Google took action. The development could bear out Google's argument that it lowered the score for server quality reasons. ...Read the whole story

• Yahoo Builds Pullover Ad Unit For Macy's, Garners Higher CPM by Laurie Sullivan

  Macy's tapped Yahoo this week to recreate its offline Memorial Day sales circular into a Smart Ad-powered pullover ad unit in Yahoo Mail, becoming the first retailer to run the advertisement. Yahoo worked with PointRoll to develop the rollover technology integrated into the Smart Ad. ...Read the whole story

• File Sharer Takes 'Innocent Infringer' Case To Supreme Court by Wendy Davis

  A peer-to-peer user who downloaded 37 tracks on Kazaa as a teen is asking the U.S. Supreme Court to rule that she can be considered an "innocent infringer." ...Read the whole story

• MDC Partners' Varick Media Management Names New President by Gavin O'Malley

  MDC Partners' digital media buying firm Varick Media Management on Thursday named Neeraj Kochhar as its new president. ...Read the whole story

• 'New York' Magazine Debuts Android App

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