• Pay To Play: Is Hulu Plus A Step Away From An Ad-Supported Model Or The New Freemium Norm?

    Beginning what some analysts see as the beginning of a slippery slide away from wholly ad-supported models, Hulu on Tuesday debuted Hulu Plus -- its premium service that will charge consumers $9.99 a month for carte blanche content access over multiple platforms. Hulu Plus, which will include some advertising, could be seen as an admission that advertising alone is not enough to support premium content online. ...Read the whole story

  • Madison Ave.'s Next Killer App May Be, Well, An App

    As the ad industry waits with anticipation for Apple to unleash a new era in applications-based advertising with its new iAds, new consume research indicates app users are prone to use them when making purchase decisions, and are much more likely to be influenced by them than by other emerging platforms, including social media. The study, "Smartphone Apps: General and TV-Related Usage," which is being released today by Knowledge Networks, also finds marked differences among users of various smartphone technologies, including iPhone, Android and Blackberry operating systems. ...Read the whole story

  • AOL Sends MapQuest In A Fresh Direction

    AOL on Tuesday relaunched MapQuest with a new "brand identity" and features to support consumers' increasing demand for locally relevant Web content. As such, the site now integrates directory information information on restaurants, shops and more from AOL's hyper-local news and platform Patch into its search results. ...Read the whole story

  • AdMob: iPhone Had 40% of Ad Requests In May

    What a difference two years makes. In its latest monthly metrics report, AdMob looks at changes in the mobile ad landscape between May 2010 and the same period two years earlier. ...Read the whole story

  • More Users Challenge Facebook Beacon Settlement

    Facebook's $9.5 million settlement of a class-action lawsuit stemming from the Beacon program is facing additional legal challenges from users who say they should have been compensated for alleged privacy violations. ...Read the whole story

  • BlueGlass Searches For CEO, Finds Merger Stumbling Block

    BlueGlass Interactive will soon have a chief executive officer to lead the newly formed agency. The CEO could come from Zimba, which Yahoo bought for $350 million and then sold to VMware, according to a source close to the deal. ...Read the whole story

  • Rich Media And Flash Ads Get 40% Of Impressions

    When it comes to display ads, rich media and Flash-based ads account for 40% of impressions, according to a new study of online display formats introduced Tuesday by comScore. That proportion is close to the 42% of impressions captured by static JPEG-based display ads. Animated units using the GIF format accounted for 14% of impressions. ...Read the whole story

  • Click Forensics Secures VC Funding, Builds Out Display Business

    Click Forensics has secured $6 million in Series "C" venture capital funding led by Austin Ventures with support from Sierra Ventures and Shasta Ventures. The company, which plans to announce the funding on Wednesday, plans to build out new audience verification products for the display advertising market to complement similar offerings available to search advertisers. ...Read the whole story

  • Yahoo Search For PRWeb Queries Serves Up Warning From McAfee Glitch

    Yahoo Search began displaying an unexpected "Warning: Dangerous Downloads" notice for PRWeb-related search queries earlier this week. The warning began serving up midday Monday, but the press release service did all it could on its own before alerting the search engine and McAfee to the problem. ...Read the whole story

  • Construction Company Asks Court To Unmask Gmail Users

    Canadian construction company Govan Brown & Associates is seeking to unmask two anonymous Gmail users who allegedly blasted the company in an email stating it had "defrauded" the Ontario Lottery Corporation. Govan Brown alleges that it initially attempted to unmask the users in Canada, but says Google refused to reveal the IP addresses connected with the accounts unless a U.S. court ordered it to do so. ...Read the whole story

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