• Yahoo Starts 'Powered By Bing' In U.S., Canada by Laurie Sullivan

    Yahoo searchers later this week will begin to see "Powered by Bing" at the bottom of results pages, as Microsoft starts moving in to support the back-end infrastructure on the Sunnyvale, Calif.'s search engine. The two announce the milestone Tuesday, along with several other updates to a variety of features. ...Read the whole story

  • Millennial Media: Android Climbs To No. 2 Platform by Mark Walsh

    Offering further evidence of Android's ascendance, the Google mobile platform last month surged ahead of Research in Motion's BlackBerry to become the second largest smartphone operating system on Millennial Media's mobile ad network. ...Read the whole story

  • Judge Allows Amazon Users To Fight To Keep Identities From North Carolina Department Of Revenue by Wendy Davis

    Giving a boost to some North Carolina Amazon users, a judge has ruled that residents who oppose the state's attempt to learn their identities may intervene in a lawsuit to block disclosure. ...Read the whole story

  • Adgent 007 Unveils Video Ad Network by Gavin O'Malley

    San Francisco-based ad services company AdGent 007 on Tuesday debuted "America's Video Ad Network" for advertisers to target unduplicated U.S. Web audiences. With AVAN, a full screen video player will serve pre-stitial ads that are viewed when a user clicks through to a site. The ad unit mimics the television experience in that the ad fills out the whole screen before a user views content. Users can, if they choose, skip through the pre-stitial to the content. ...Read the whole story

  • SapientNitro Names Jake Benjamin Creative Director by Gavin O'Malley

    ector in New York. Most recently, Benjamin served as a senior copywriter for Goodby Silverstein & Partners. There he took part in developing the Hyundai 'Assurance' campaign, which offered customers the chance to return their car if they lost their job. The campaign earned a Titanium award at Cannes. ...Read the whole story

  • Yield And BlueGlass Enter World Of Value-Added Services by Laurie Sullivan

    Make it easy for businesses to invest in search engine marketing campaigns. That's the thinking behind two free self-service platforms released Tuesday. Yield Software introduced Yield Web Marketing Suite Lite, a free version of its standard Web marketing suite. BlueGlass released SecondStep, an automated software platform to support SEO campaigns for agencies and companies that generate between $10 million and $500 million in annual revenue. ...Read the whole story

  • Kelley Takes CMO Post At Adgenesis by Gavin O'Malley

    Video ad platform provider AdGenesis Digital On Tuesday named Michael Kelley to the newly created position of Chief Marketing Officer. A longtime Partner of Pricewaterhouse-Coopers's digital media practice, Kelley describes AdGenesis as "a new economy play that puts a network of consumers front and center as well as alters the notion of traditional advertising." ...Read the whole story

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