Tuesday, August 24, 2010
  • Tremor Media Announces HTML5 Support

    Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by year's end. "With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience," said Charles Parra, vice president of product management for Tremor. ...Read the whole story

  • Court: QVC Rival Can Criticize Company Online

    U.S. District Court Judge Sue Robinson in Wilmington, Del. ruled that while Lessman's blog posts about the QVC products potentially were misleading, the company wasn't entitled to an injunction because it had not shown that the statements confused consumers. Specifically, Robinson ruled, users' comments posted to Lessman's site didn't indicate that people were eschewing QVC products because of Lessman's allegations. ...Read the whole story

  • Brand Affinity Raises $20M, Expands Celeb Roster

    Brand Affinity Technologies -- which specializes in teaming up pro athletes with online advertisers -- has raised another $20 million, the company plans to announce Tuesday. BAT tracks a network of nearly 40,000 pro athletes -- and plans to significantly enlarge its celebrity endorsement roster. ...Read the whole story

  • SEOmoz Tool Moves Into BrightEdge SEO Platform

    BrightEdge has integrated the SEOmoz Linkscape index of 450 billion links to provide marketers a list of the exact backlinks competitors use to rank above the fold in organic search results. The companies plan to announce the deal this week. ...Read the whole story

  • Compete: Back-To-School Shoppers Heading Online

    Product categories that will benefit the most from that trend include electronics, dorm room accessories and kitchen supplies, suggesting items for the college crowd like computers and furniture will be more likely to be bought online. When it comes to back-to-school shopping overall, though, the picture looks much different. ...Read the whole story

    Do You Want To Succeed at Social Media or Social Media Marketing?

    There is a difference between marketers who focus externally on how the brand is broadcast versus internally on how the brand is realized. ...More

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