• MSNBC Asks 'Why Pay For Ads Nobody Sees?' by Gavin O'Malley

    Preaching accountability, MSNBC Digital on Monday rolled out a new ad rendering system across its entire network of sites. Christened ServeView, the system counts ads as delivered impressions only when they're visible to site visitors, said Charlie Tillinghast, president and publisher of the MSNBC Digital Network. ...Read the whole story

  • Microsoft Kinect For Xbox Attracts Big-Name Advertisers by Laurie Sullivan

    Disney, Chevrolet, Sprint and T-Mobile are banking on Microsoft Xbox 360 and controller-free games through Kinect to connect with video game players. Disney Pictures signed a deal with Microsoft to promote its movie "Tron," scheduled for release in December, through the Xbox Live network and Kinect hub. The campaign, which begins in November, will feature either a long-form theatrical clip or a behind-the-scenes look at the making of the movie, Sean Alexander, director of interactive entertainment at Microsoft, told MediaPost. ...Read the whole story

  • iAd Welcomed, Criticized By Mobile Execs by Mark Walsh

    One thing no one seems to dispute about Apple's iAd is that the hype surrounding the mobile ad platform has lifted awareness about mobile advertising to the benefit of all players in the space. The halo effect of the iAd's launch earlier this year was underscored by a panel of mobile ad experts at the OMMA Global conference Monday in New York that included some Apple competitors. ...Read the whole story

  • JumpTap Brings On Tech Veteran George Bell As CEO by Mark Walsh

    George Bell, best known as chief executive of pioneering search engine Excite and its cable broadband offshoot Excite@Home, has replaced Dan Olschwang as CEO of mobile ad network JumpTap. Bell, who is taking an indefinite leave as managing partner at venture firm General Catalyst to run the company, will also join its board. ...Read the whole story

  • That Social Media Manager May Be Right Under Your Nose by Gavin O'Malley

    Where's that social media manager your company's been looking for? "Most likely in your office," Frank Eliason, SVP of Social Media at Citi, said Monday at OMMA Global. Indeed, a company's top brand influencer often works for the company in question, according to Pauline Ores, Enterprise Market Engagement Consultant. ...Read the whole story

  • Hoover's Launches Social Community For Business by Laurie Sullivan

    The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs. ...Read the whole story

  • Case Could Lead To First Ruling On Whether Companies Have Right To Use Short Codes by Wendy Davis

    A federal judge in Manhattan is slated to hear arguments on Thursday about wireless carriers' ability to prevent companies from using short codes. The case could lead to the first judicial ruling addressing whether companies have a legal right to use short codes. ...Read the whole story

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