• Google Place Search Emphasizes Local SEO by Laurie Sullivan

    Google began rolling out Place Search to combine local and organic listings on Google.com when searchers look for information around location. It aggregates results based on places, so searchers can compare information, but there are a few things SEO experts will want to pay close attention to when optimizing Web sites for local search. ...Read the whole story

  • In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals by Joe Mandese

    In a move that accelerates the development of an addressable video advertising marketplace, Havas' Adnetik unit this morning announced a deal with online video exchange Adap.tv that will enable marketers to target commercials based on the audiences they want to reach, as opposed to the programming they happen to be watching. The deal, which enables Adnetik to make buys targeting individual users on an impression-by-impression basis, is believed to be the first by a major agency holding company inserting ads into online video programming. ...Read the whole story

  • Color Nook Challenges Kindle, iPad by Mark Walsh

    More than just an upgraded e-reader, analysts view the new full-color version of Barnes & Noble's Nook device as a worthy challenger to the iPad and other tablet computers. Unveiled Tuesday, the Nook Color goes beyond displaying printed content with features like a seven-inch touchscreen and the ability to watch video, browse Web sites, check email, and play games. ...Read the whole story

  • Kantar Launches Online Video Platform, Offers Real-Time Tracking, Syndication, Optimization by Gavin O'Malley

    As the market for online video continues to expand, WPP research unit Kantar Video on Wednesday debuted its own online video syndication, tracking, and optimization platform. Dubbed Videolytics, the platform offers real-time tracking and measurement, including analytics -- demographic, psychographic, and attitudinal -- and visualization tools. ...Read the whole story

  • Social Intelligence Becomes New Monitoring Tool by Laurie Sullivan

    Visible Technologies plans to release social and search tools that allow marketers to support online campaigns. More than a year in the making at a cost of about a million dollars, Visible Intelligence organizes searches and analyzes massive amounts of data through what the company calls a "search-and-relevance engine" built on similar technology to Google. ...Read the whole story

  • Starcom and CDO Finnegan Split Over Rift by Gavin O'Malley

    Sean Finnegan, president and chief digital officer at Publicis Group's Starcom MediaVest Group, is heading for the door. A rift between Finnegan and Starcom is reportedly at the root of the departure, although it's being called a "mutual decision." ...Read the whole story

  • Yahoo Set To Transition Mobile Search To Microsoft by Laurie Sullivan

    Yahoo Mobile search ads will transition to the Microsoft platform by the end of October as part of their broader search alliance according to a timeline the Sunnyvale, Calif. company published Wednesday. But some still don't understand the basic integration at all. ...Read the whole story

  • Dorel Recreation, Manufacturer of Schwinn and Cannondale, Names Colle+McVoy AOR by John Capone

    Dorel Industries Recreation and Leisure division, makers of Schwinn, Cannondale and other high-end cycling equipment and apparel, has named Colle+McVoy -- which is not coincidentally based in Minneapolis, recently selected by Bicycling magazine as the no. 1 cycling city in the country -- as its advertising agency of record. ...Read the whole story

  • Yahoo Confirms Levinsohn Hiring by Mark Walsh

    Confirming earlier reports, Yahoo Wednesday named ex-News Corp. digital exec Ross Levinsohn as executive vice president of the Americas region. Levinsohn replaces Hilary Schneider in that key role, giving him responsibility for the company's media group, advertising sales and partnerships. ...Read the whole story

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