Tuesday, January 18, 2011
  • Report: Bing-Yahoo Missed Opportunity For Marketers, Search Spend To Rise

    Marketers increased the amount spent on U.S. search campaigns between October and December 2010 --especially retailers -- compared with the year-ago quarter. Spend rose 35.5% overall and 36.6% in retail, according to the SearchIgnite Q4 2010 U.S. Search Market Report released Tuesday. ...Read the whole story

  • Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark

    Online media buyers expect their budgets to expand 11% during 2011, according to a survey conducted by the equities research team at Deutsche Bank. The survey, which was conducted recently among 31 media buyers representing more than $5 billion in annual online ad spending, indicated that budgets should continue to expand at "double digits over the foreseeable future" for both paid search and display ads, and that other emerging digital media platforms such as mobile, social and group buying communities should also "ramp nicely" supporting the overall growth of digital media advertising budgets. ...Read the whole story

  • Ad Networks Ordered To Stop Working With Alleged Piracy Site

    A federal judge has issued a preliminary injunction ordering ad networks Chitika and Clicksor.com to stop placing ads with the site Pharmatext.org based on allegations that the site infringes copyright by offering pirated e-books. U.S. District Court Judge Richard Stearns in Boston also ordered eNom's Whois Privacy Protection Service to disable Pharmatext.org and to disclose to the publishers any information about Pharmatext.org that could reveal the owner's identity. ...Read the whole story

  • U.S. Paid Search Budgets Forecast To Rise 15%

    Bing and Yahoo search engines will begin to gain market share in 2011 as small-to-midsize advertisers increase budgets to start to take advantage of potential volume and stronger return on investments on the new platform, according to the Efficient Frontier Q4 2010 U.S. Digital Marketing Performance Report released Tuesday. ...Read the whole story

  • Pew: Groups Embrace Internet, Social Media

    When it comes to participation in voluntary groups and organizations, the Internet, and especially social media, is playing a key role in how people interact and share information, according to a new study. Overall, 80% of Internet users are involved in groups compared to 56% of non-users and 75% of all American adults, according to a new survey from the Pew Internet & American Life Project. ...Read the whole story

  • Experian Takes Stake In Social Marketing Firm Techlightenment

    Demonstrating high demand for social media expertise, Experian on Monday said it bought a majority stake in social marketing specialist Techlightenment. Founded in 2007, the UK-based Techlightenment develops strategies and applications for social media marketing and advertising campaigns, while its brand research division monitors and analyzes social data to understand what people are saying about products. ...Read the whole story

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