Wednesday, February 16, 2011
  • Google: Mobile Next Great Ad Frontier

    The next ad push will put on mobile phones the quality and the creativity of TV ads, says Google CEO Eric Schmidt. As Google gets better at targeting mobile ads, consumers will see more useful information through opt-in personalization features. ...Read the whole story

  • Bonnier Titles First To Adopt iPad Subscription Model

    Bonnier Corp. became one of the first publishers to take advantage of Apple's new digital subscription service by offering an annual subscription to the iPad edition of Popular Science. The company will charge $14.99 a year for 12 issues, a time-limited price. Single issue downloads will still be available for $4.99. ...Read the whole story

  • Facebook Traffic Gains In China

    Facebook's traffic in China has rebounded in early 2011 after dipping as low as 30,000 people last year, according to new data from Inside Facebook. The number of active monthly users jumped to 700,000 in early February, up from just over 100,000 at the beginning of January 2011. During 2010, the monthly total didn't exceed that level. ...Read the whole story

  • Gatto Named PointRoll CEO

    PointRoll is losing its CEO Jason Tafler at a critical time for the rich media provider. In his place, the Gannett-owned unit has promoted Robert Gatto, senior vice president of sales, to the post. PointRoll is coming off its most successful year ever. ...Read the whole story

  • YuMe Strengthens Executive Team

    Bolstering its management team in an increasingly hostile market, video ad network YuMe appointed Bryan Everett executive vice president of business development, and Ed Haslam as senior vice president of marketing. ...Read the whole story

  • ReachLocal Acquires DealOn Daily Deals Service

    ReachLocal has acquired DealOn Media for about $10 million. The daily deals site operates in 18 U.S. markets, such as New York and Los Angeles, with more on the way. It won't try to compete with Groupon. ...Read the whole story

  • GOP Rep Attacks FCC's Open Internet Stance

    Launching an attack on the FCC's open Internet order, a leading GOP lawmaker said at a congressional hearing that the new regulations would "entrench a one-size-fits-all regulatory approach to Net neutrality that circumvents Congress's authority." ...Read the whole story

Forget Targeted Ads -- I'd Rather Pay For Content

To pay or not to pay -- that is the question many folks in the media have been asking themselves over the past several years. While online publishers continue to grapple with this issue, one thing ...More

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