• M-Commerce Growing, Limited Interest In Location-Based Marketing

    Forrester expects m-commerce to maintain its momentum during 2011. The combination of rising smartphone use, a growing range of mobile retail apps and location-based services is setting the stage for continued growth, although the medium comes with caveats for retailers. ...Read the whole story

  • WPP's Possible Media Touts Scale As Client Boon

    Upon hearing the news that WPP Digital merged four disparate digital assets into one unit, the question on everyone's mind is how the restructuring will benefit clients. For CEO Trevor Kaufman, the merger squares evenly with his bigger-is-better philosophy regarding digital agencies. ...Read the whole story

  • Verizon iPhone Sales Aren't Ringing Up

    Initial sales of the Verizon iPhone 4 are proving weaker than expected, according to a new report citing unnamed sources at Apple. First-week Verizon iPhones are underperforming expectations. ...Read the whole story

  • Local.com Buys Rovion To Better Monetize Net

    Deeming dynamic and video advertising too vital to be left to a third party, Local.com has agreed to buy rich media provider Rovion for $1.5 million. Heath Clarke, Local.com CEO, is clear about the deal's intent: "Rovion is expected to increase monetization across the current Local.com network." ...Read the whole story

  • Depressed? Reach For Video Games, Not Antidepressants

    Do casual video games reduce depression, stress and anxiety? The East Carolina University's Psychophysiology Lab and Biofeedback Clinic released results from a year-long clinical study that charted the reduction in symptoms of depression and anxiety while playing. ...Read the whole story

  • Vitrue Raises $17M, ex-Facebook Exec Named Special Advisor

    To better position itself at the nexus of advertisers' interest in social media, Vitrue has raised $17 million in Series C financing, the social media services provider is expected to announce today. Vitrue is also expected to name Mike Murphy, former Facebook vice president of global sales, to the newly created position of special advisor to the CEO. ...Read the whole story

  • Deal Site Moves To 'Self-Serve' Platform

    Signpost, a community-driven deal site seed funded by Google Ventures and Spark Capital, unveiled a platform that CEO Stuart Wall describes as a "self-service" tool allowing local businesses to create and distribute pre-paid coupon offers in real-time. ...Read the whole story

  • Apple Sued For Violating iPhone, IPad Privacy

    Apple was hit this week with a fourth potential class-action lawsuit for allegedly violating the privacy of iPhone and iPad users by transmitting the devices' unique identifiers to app developers. It alleges that Apple violated federal computer fraud and wiretap laws, as well as California state laws. ...Read the whole story

  • GOP Moves To Nix Open Internet Rules

    Republicans in the House and Senate introduced resolutions that would vacate the Federal Communications Commission's recent Net neutrality order, claiming it harms innovation and the economy. ...Read the whole story

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