• Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory by Joe Mandese

    In a deal that could dramatically change the way big ad agencies buy online display advertising, Donovan Data Systems this morning unveiled a new platform that will give media planners and buyers access to some of the best inventory from top online publishers directly from their desk-top and laptop computers. Donovan says the main benefits of the new system, dubbed the Direct Publisher Gateway (DPG), will be to improve the time, energy and workflow involved in processing online display advertising buys. ...Read the whole story

  • Social Media Data Works If Segmented To Key Groups by Mark Walsh

    Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. But how should all that information be sifted and presented within an organization? Gear it to three basic online groups. ...Read the whole story

  • AOL Executive Shuffle: Eun Is Out by Gavin O'Malley

    David Eun, the man tasked with revitalizing AOL's content strategy, is leaving the company as part of a broader post-Huffington Post acquisition restructuring. Arianna Huffington will assume the role of president/EIC of Huffington Post Media Group. ...Read the whole story

  • Display Ads Get Lift From Google, Mixpo, MediaMind by Laurie Sullivan

    Google laid out "three laws of display advertising physics" -- a play on the theory of relativity, fusion and perpetual motion -- to help advertisers understand upcoming changes. The concept fits into events shaking out in the advertising industry, as display ads continue to evolve. ...Read the whole story

  • Study: Search, Social Create Interlinked Purchase Path by Laurie Sullivan

    Every action creates a reaction. Research from GroupM Search and comScore released Thursday reveals 40% of consumers using search in their path to purchase are motivated to use social media to complete their decision. Similarly, 46% of consumers who use social media in the purchase pathway are driven to use search to expand their knowledge about their likely purchase. ...Read the whole story

  • Interclick Launches Ad Platform, Fights Privacy Charges by Gavin O'Malley

    In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad network Interclick moved forward this week with the launch of its own video ad platform. "We are helping clients build consistent cross-channel executions," said Michael Katz, CEO of Interclick. ...Read the whole story

  • Media Bloggers Association Challenges Righthaven by Wendy Davis

    A national bloggers organization is urging a judge to reject the proposition that a Web user who allegedly reposted a single article from the Las Vegas Review-Journal should now be required to pay damages of $150,000. ...Read the whole story

  • The Revolution In Apps by George Simpson

    Yu Stin Ki Pu, a tiny development company in a suburb of Fuzhou, has rocketed to prominence on the sudden popularity of its $3.99 iPhone ... ...More

point-of-view Blackhat SEO Cheats The System -- So Why Do Companies Use Them? by Dan Garfield

In general, SEO firms advertise themselves on the basis of getting results. Customers usually don't ask in detail how SEO is performed and aren't worried ... ...More

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