• Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio by Laurie Sullivan

  Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better Deal platform, a white-label daily deal service aimed at supporting local media companies and advertisers. The companies plan to announce the partnership Monday. The deals are tracked and optimized using an analytics platform and other technology. ...Read the whole story

• Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks by Laurie Sullivan

  In a move that should lead the way for other consumer product goods companies, Del Monte will adopt an attribution model from Encore Media Metrics it plans to roll out in the coming weeks. The strategy will allow the CPG company to gain better insight into ads and searches on publisher sites, social networks and search engines that lead consumers to purchase its products, Doug Chavez, director of digital marketing at Del Monte, told Online Media Daily. ...Read the whole story

• Report: CBS News Top-Performing Media Site, MSNBC Most Improved by Mark Walsh

  CBS News was named the top media Web site in 2010, followed by Yahoo News and The New York Times, according to an annual report rating sites based on actual Web performance rather than content. ...Read the whole story

• Gamers Span Generations, Counts 99M Consumers by Gavin O'Malley

  While tweens still make up the majority of gamers, this growing group is getting older and is poised for serious growth. According to IGN and Ipsos, a majority -- 51% -- of U.S. consumers now play video games at least 10 hours per week. ...Read the whole story

• CheckPoints' Mark DiPaola Weighs In On Location-Based Marketing by Mark Walsh

  CheckPoints has quickly emerged as a contender in the location-based marketing space, competing with shopkick, Foursquare, Gowalla and Placecast. One difference: it is not a discount tool. Thus far, it has more than 600,000 users and over 1.5 million in-store product engagements. ...Read the whole story

• Southern Comfort: Modea Earmarks $10 Million For VA Expansion by Les Luchter

  Modea, a growing digital agency based in Blacksburg, VA, has reached agreement with the state to stay in town and spend $10 million on new corporate headquarters. Governor Bob McDonnell, who made the announcement, said Virginia had competed successfully with Illinois, North Carolina and Texas to retain the agency. ...Read the whole story

• Judge Greenlights Lawsuit For False Impersonation On Twitter by Wendy Davis

  An employer who allegedly Tweeted under an employee's name potentially faces liability for violating federal law, a federal judge has ruled. ...Read the whole story

Recent Most Read Stories

• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Ford, Jeep, Chevy Top Digital Auto Brands
• The Bid Management Tools Arms Race
• 'Geo-Conquesting' Drives Higher Mobile Click Rates
• Weather.com Develops Real-Time Data Ad Targeting
• MetroPCS Drops Challenge To Neutrality Rules
• Yahoo To Buy Tumblr For $1.1 Billion

Previous Issues

• Friday, May 17, 2013
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• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
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• Thursday, May 9, 2013
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• Tuesday, May 7, 2013
• Monday, May 6, 2013
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